On a collision course: Chinese cars are getting cheaper, Ladas are getting more expensive

But the rise in price of Lada cars is more sensitive to the market. AVTOVAZ’s position in the lower segment of passenger cars has become close to a monopoly, and in October the plant even set a ten-year sales record. This made it possible to continue price escalation: first, price lists were adjusted in October, then, more significantly, in early November. AVTOVAZ uses marketing tricks, maintaining the cost of basic versions, which are often problematic to buy, but sharply increases the price of the most popular trim levels. In addition, production of more equipped versions has resumed, so, for example, the top-end Lada Vesta SW Cross now costs 2.034 millionbut pseudo-sports Lada Vesta Sportline — 2,176 million. If we take more popular options, then the cost of Vesta Life sedans with heated seats and an audio system starts from 1.592 million. A sedan in the more equipped Techno version costs from 1.799 million rubles.