The manager was fundamental in the arrival of Erling Haaland to Manchester City (Photo: MCFC)
Manchester United began a major change to its management structure with the hiring of Omar Berrada as its new chief executive, who previously played a key role in the success of its bitter rival: Manchester City. The incorporation of the leader is immersed in a restructuring led by Sir Jim Ratcliffe and his company Ineos, which recently acquired a 25% stake in the club.
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The recent addition earned a prestigious reputation at the reigning Premier League and Champions League champions in the roles of commercial director and then director of football operations. He will now take on the same leadership at United following the departure of previous CEO Richard Arnold last November. The interim position was assumed by Patrick Stewart, the club’s legal head.
Although transfers between City and United are not common, especially at high-profile executive level, this move represents a notable development and can be perceived as a strategic theft. Berrada should start in his new position during the summer, just before the new season.
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The institution made it clear in its statement that the signing of Berrada is a fundamental step to regain primacy on the field of play and it is expected that his experience and leadership will contribute to a new era at Old Trafford. The focus will once again be on football and performance as the axis of the club’s management.
Berrada poses with the Premier League trophy alongside Guardiola (Photo: Manchester City)
Berrada arrived at Manchester City from FC Barcelona, contributing his knowledge of maximizing the commercial and economic income of the business group that invested in a record way in football. His leadership will be equally divided between sporting and business issues, in addition to having a seat on the team’s board of directors.
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Despite Omar’s importance and his fundamental role in signing the transfer of Erling Haaland to the Cityzens, the latter’s management structure, composed of Txiki Begiristain, Brian Marwood and CEO Ferran Soriano under the presidency of Khaldoon al Mubarak, It is considered strong enough not to be significantly affected by its departure.
The feeling at Manchester City is bittersweet, but without hard feelings, recognizing Berrada’s desire to face a new professional challenge. He has no fears for the continuity and effectiveness of the club’s operations, thanks to the management team that will continue forward. Berrada’s achievements at City and his previous experience in Spain make his signing an important coup for United, which is seeking to renew itself and return to the top places both in the Premier League and at European level. This strategic move could be a clear indication of the new currents of change and ambitions at Old Trafford. Patrick Stewart will remain as interim CEO of Manchester United until Berrada officially joins the team.
2024-01-23 00:04:05
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