Olympique de Marseille and D’or et de platinum, the emblematic label of Marseille rapper JuL, are proud to announce an unprecedented collaboration.
From Saturday, for the first match of the year 2023 at the Orange Vélodrome, and until the end of the season, the D&P logo will appear on the sleeve of the jerseys of the men’s and women’s professional teams of the Olympique de Marseilles.
Olympique de Marseille and JuL, football and music, is the meeting of two worlds with the same passion in their hearts: the city of Marseille. This collaboration also brings together two of the most active and committed communities in France and Europe. This season, OM ranks among the best European football clubs in terms of digital engagement and achieves, at the Orange Vélodrome, one of the best attendances in the history of French football. For his part, the Marseille artist has become the most streamed French rapper in history.
Supporter of OM, the native of Marseille has always been connected to the club. Regularly referring to the Marseille team in his texts, the biggest record seller in the history of French rap filled the Orange Vélodrome last June for an exceptional concert. With this association, the artist affirms his commitment to the project led by Olympique de Marseille.
The club is once again strengthening its capacity and absolute desire to act as a unifying player in its territory, which links and promotes the flag bearers of the city of Marseille and its culture. The collaboration will also allow the creation of unique experiences and exclusive content for Olympian supporters and fans of the artist.
The Marseille rapper says: “Marseille is my city, OM is a passion. This collaboration is a true childhood dream. »
Pedro Iriondo, General Manager of Strategy and Development of Olympique de Marseille: “We are very happy to welcome D’or et de platinum to the Olympian family. Thanks to this collaboration, OM demonstrates its ability to unite around the club. With the support of an emblematic figure of the city such as JuL, we will continue to strengthen the bond that unites us to our community. »
About Gold and Platinum
Founded in 2015, the independent label of the artist JuL has more than 4 billion views on YouTube and more than 6.7 million albums sold, including more than one million in 2022. The 27 albums of the label make the French rapper the biggest seller of French rap of all time.
About Olympique de Marseille
Founded in 1899, Olympique de Marseille has the best track record in French football with 11 French league titles, 10 French Cups, 3 League cups and 1 victory in the Champions League. Olympique de Marseille has one of the largest fan communities in France (19 million fans on its digital platforms) and plays at the Orange Vélodrome, a stadium with a capacity of 67,000 spectators.
