More than 18 million French people watched the first week of the Tokyo Olympics at the end of July. This figure was unveiled by the monthly barometer Sport Tracker, set up by Vertigo and the Sport Business Observatory.
By way of comparison, the French were more likely to follow the Olympics than the Euro (15.7 million) or the Tour de France (14.3 million) in July. A difference which can be explained in particular by the fact that the France team of Didier Deschamps was no longer in contention in the competition, their elimination having taken place on June 28.
Team sports are popular
These figures are nevertheless remarkable and testify to the strong enthusiasm of the televiewers of the Hexagon for the Olympic Games. In detail, the sports the most followed by the French at the start of the Tokyo Olympics were judo (12 million) and fencing (10 million).
Two disciplines where the French athletes shone with several medals including two gold for each of them. Team sports, which have seen the French perform well, are also among the good students with more than 7 million viewers for handball and basketball.
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