The release of Olivia Rodrigo’s first album, “Sour,” is generating what Disney marketing hoped for: success.
The singer reached number one in the ranking of Billboard 200 in just one week, a record that best positions her to, in the near future, take the place of pop giants like Taylor Swift.
The debut album of the new Disney girl is already the most important so far this year, with reproductions that generated the equivalent of 295 thousand record sales in the United States, according to WSJ.
This is the biggest week for a debut album on this chart since 2014, when Billboard began listing streaming on its album sales chart.
Of the total of 295 thousand reproductions in its first week, almost 220 thousand came from the massive transmissions of the album in the United States, according to information from the consultancy MRC Data (ex Nielsen Music).
This is the second most successful week by volume of broadcasts for an album performed by a woman, behind only Ariana Grande’s debut week with “Thank U, Next” in 2019, which had 307 million broadcasts.
The rest of the reproductions of the new Olivia Rodrigo album came from traditional sales. Yes, there are people who still buy CDs.
According to Billboard’s estimate, 1,250 streams on paid streaming services and 3,750 streams on free services (such as YouTube or Spotify’s ad-supported option) equate to the sale of an album.
Another way to check the success of the new Disney star is by analyzing how other albums fared in their first week. The result shows that it outperformed them all, including Taylor Swift’s 2008 album “Fearless (Taylor’s Version),” which sold 290,000 units in its first week.
“Sour” is a success, among other things, because it includes “Drivers License”, the most successful song of the year, with more than 850 million views on Spotify alone.
It also includes “Good 4 U”, another hit. The two songs topped the Billboard Hot 100 chart for several weeks.
Disney is celebrating, as the actress and singer is taking advantage of all the success she achieved when she starred in “High School Musical: The Musical: The Series”, a key factor in her launch as a pop star.
Disney marketing has done it again with this artist. It is enough to see Rodrigo act to take on the dimension that she is a singer who meets all the requirements that the entertainment giant looks for in its new figures.
In interviews, performances and on social media, he denotes poise and closeness rarely achieved. In addition, it has a very strong personality of its own, something that Disney marketing is requiring little by little in its products.
To all this, the child actress turned into a young singer and with projection adds that she is an active TikTok influencer.
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