Miss Suphon Denpaisarn Assistant Managing Director Beverage Business Department, Oishi Group Public Company Limited, revealed that the co-creation of the campaign “Oishi Spark Joy is extremely satisfying. Super Fresh” together with The Pokémon Company this time. It has a quality that has never been seen before in Thailand. Because in addition to bringing Pokemon characters to design on the packaging labels Brightly colored Comic strips that stand out and are unique in 6 designs, including being used in various forms of marketing communications. This is also the first time that “Mascot Pikachu” has starred in a commercial. Together with the hottest presenters of the era “Jamie Nine” and “Fourth”, the most important thing is Oishi also has the right to give away 10 exclusive Pokémon-Trading Card Games, which are considered to be Pokémon’s strongest platform. And it is a card game that is widely played. It is believed that it will definitely become desired by players both for collecting and actually playing.
Ms. Suphon said that 6 Spark Joys are superior to Oishi Green Tea and co-created with “Pokemon”.
Spark Joy 1: The first meeting between Oishi presenter duo “Jamie Nine-Norrawit Thiticaroenrak” and “Fourth-Nattawat Jirochanthikun” and the army of “Pikachu” characters in the commercial “Oishi”
Spark Joy is so awesome. Very refreshing.”
Spark Joy 2: Send a promotional card Pokemon-Trading Card Game: 10 special designs to please “Pokemon Trading Card Game” fans around the world to collect and actually play.
Spark Joy 3: The first time visiting Thailand for “Pojjama”, one of the characters.
Very cute from Pokémon, who joined hands with “Pikachu” and “Eevee” to provide fun and refreshment in the Meet & Greet Pokémon activity on the day of the event.
Spark Joy 4: New packaging label design All 6 limited edition styles stand out with bright colors. Be captivated by the cutest Pokemon designs in Comic strips that clearly present the fun of the Oishi campaign through 6 popular flavors, including the honey-lemon flavor of “Pikachu” and the original flavor of “Naetl.” The Kyoho grape flavor is “Pojjama”, the Japanese rice flavor is “Eevee”, the watermelon flavor is “Higozaru”, and the lemon black tea is ‘Arseus’.
Ready to serve for everyone to choose to refresh themselves, including PET bottles, sizes 350 ml., 380 ml., 500 ml., and UHT boxes 180 ml.
Spark Joy No. 5: Summer promotion: “Drink Oishi today and get both ‘a chance to win’ and ‘exchange’ in the most satisfying way” for a chance to win prizes. A very exclusive trip to Japan with “Jamie Nine” and “Forth” with great prizes. Including electric cars, motorcycles, iPhones, AirPods Pro, gold, totaling over 6 million baht, just send the OISHI Club app password and can also redeem promotional cards. Pokémon-Trading Card Game: 10 special designs when purchasing Oishi
3 bottles (only participating stores) from today – 31 May 2024 or until stocks last.
Spark Joy 6: Premium items from OISHI and Pokémon. The cutest design makes you have to hurry and collect every item. Including color-changing glasses, umbrellas, bags, car sunshades, blankets, cold water bottles, etc. through participating stores. and the Oishi Club application channel
“Strategy for using characters in communication with brands It is an important part in strengthening both sales and expanding the customer base. Since the beginning of using the characters in marketing communications, both One Piece and Demon Slayer have been an important part in driving growth and strengthening the market share that has consistently stood at number one. Oishi’s latest market share as of January 2024 at 43.9% is an important part that drives the ready-to-drink green tea market to grow by 18% with a market value of 16,619 million baht. This co-creation with pokemon The most valuable Multimedia Franchise business in the world. with a loyal fan base It will definitely reinforce Oishi’s strength and market share that will grow sustainably.”
For the launch day of the campaign “Oishi Spark Joy is so satisfying” Super refreshing” and the campaign promotion “Drink Oishi today and get both a chance and a really satisfying exchange” on March 5th at Siam Square received a high response from Oishi fans. Jamie Nine-Fourth fan club and Pokemon trainers The most fun with the show and Meet & Greet activities with all 3 cute Pokemon characters: “Pikachu” “Eevee” and the first visit to Thailand of “Pojjama” along with activities to exchange chances. Open the promotional card envelope. Pokemon-Trading Card Game From Oishi and special Pokémon Including the most refreshing fun with Oishi presenter duo “Jamie Nine” and “Forth” who will serve Oishi Green Tea to cool off the heat to everyone and have a chance to be 20 lucky people to take pictures. Very exclusive with both presenters
