Off the Throne in the Indonesian Market, Xiaomi Blames Chipset Crisis

AYOSEMARANG.COM — Chipset crisis is considered to be the cause Xiaomi abdicated as ruler market cell phone from Indonesia.

In a recent report, Xiaomi occupies the 4th position of the brand cell phone the most sold in Indonesia in the third quarter of 2021. Whereas in the previous quarter period Xiaomi is a king cell phone Homeland.

Xiaomi Indonesia even admit that they are constrained by chipset crisis that is sweeping the world today. Existence chipset crisis it makes various variants cell phone Xiaomi the price goes up.

This increase is one of the factors that make consumers delay purchases. Some even choose products from competitors that are cheaper.

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“The chipset shortage seems to have an effect on other brands too, but specifically Xiaomi Indonesia, you could say it feels harder,” said Alvin Tse as Country Director Xiaomi Indonesia, quoted from Voice–network Ayosemarang, Friday (17/12/2021).

Consequence chipset crisis red Xiaomi Indonesia decided to increase the price of IDR 100,000 for a number of smartphones such as the Redmi 9A, Redmi 9C, Poco M3 Pro 5G, and Redmi Note 10 5G.

Alvin said there were several reasons that influenced this. First, Xiaomi had placed 1st in Indonesia in the second quarter (Q2) 2021. As a result, stock cell phone run out faster as demand increases.

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“It’s like a roller coaster, going up high in the beginning then falling in the next quarter,” added Alvin.

The second reason, Alvin claimed Xiaomi to become a Chinese company which is one of the largest in the world. He said, Xiaomi have share market in 118 countries in the world.

“While other brands from China may only have 30 markets,” Alvin continued.

With market the bigger one, Xiaomi must also provide the same components. As a result, the chip crisis also had an impact on Indonesia.

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Furthermore, Alvin predicts this chip crisis will continue in the next few months.

“The last two months have had an effect, and I think it will continue for another two months in 2022,” explained Alvin.

Such is the explanation Xiaomi Indonesia who in the third quarter of this year abdicated from the throne of ruler market cell phone Homeland. Hopefully this information will be an additional reference for you about the world of gadgets.

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