January 12, 2023, 4:55 p.m
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It could mean the end for the advertising model of Facebook and Instagram: The US technology group Meta will no longer be allowed to use personal data for advertising in the European Union and will also have to pay a fine of 390 million euros. The Irish data protection authority has now decided this after a complaint from the data protection organization NOYB. Facebook, WhatsApp and Instagram belong to Mark Zuckerberg’s meta group. Julia Gindl summarizes the consequences of the judgment for the US tech giant and for users in the EU.
Better protection of minors from online advertising
Meta would like to restrict at least personalized advertising for young people, as the group announced yesterday. From February, Facebook and Instagram will only share location data and the age of minors with their advertisers. In doing so, they prevent both gender-specific advertising and advertising tailored to the interests and preferences of young people.
International traffic up by a quarter
International data traffic has increased by 25% in the previous year. This is shown by the analysis of the large Internet nodes in Frankfurt, Mumbai and New York. At the central distribution points, data traffic grew from 38 to 48 exabytes year-on-year – this corresponds to the capacity of 370 million smartphones, each with 128GB of memory.
Incidentally, the internet exchange points were the hottest in December, on the day of the soccer semi-final between Morocco and France.
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