Business of the cars sold in the bookstore ?

of the cars sold in the bookstore ? [Vidéo]


It is parked between books and cameras. Friend, the last an electric golf cart manufacturer Citroën is now sold in the large chain stores multimedia Fnac Darty. No permit required for the lead : two-seat, 75 miles of range and a top speed of 45 km/h. The audience intrigued is mixed. A new product for the brand sold at from 6, 000 euros, which is two times less expensive than its direct competitors that are sold in concessions. Citroën wants to rejuvenate its customer cars in the bookstore, a diversification in addition to the store, that pursues its business strategy. “Electric mobility is a new, important market, very dynamic. We have seen on scooters : the last year, it was more than 400 000 scooters sold in France”, says Olivier Garcia, product manager at Fnac Darty. To the manufacturer Citroën, this partnership is a way to rejuvenate its customer base. Large surfaces also had tried to sell vehicles several years ago on the internet. Operations the ephemeral and ever-renewed to this day.


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