Shop construction with social media
Odernichtoderdoch: The springboard was social media
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Founder Joana Heinen grew up with Instagram. For her there was no question about opening her online shop Odernichtoderdoch.de via Instagram. Today Pinterest, newsletters, performance marketing and collaborations are also important.
Pastel colors, to-do lists and biscuits: anyone who asks the mostly young team of the online shop Odernichtoderdoch.de where they get their inspiration from will get this answer. On this basis, the first stationery was created, which should help to eliminate the chaos in the head and on the desk. And on this basis, the products of the shop are still created today: calendars, stationery, gifts or just something nice that could beautify life. The unusual shop was founded in 2015. Influencers and credible posts on Instagram ensured rapid growth in reach. Today flexibility is important, says managing director Christina Götz. Because: “What has top coverage today may be obsolete tomorrow.”
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