Decorations, awareness, solidarity operation, the Toison d’Or shopping center in Dijon is committed to this month in the fight against breast cancer from October 11.
Prevention, awareness, information:
La Toison d’Or is resolutely committed to Pink October
Pink October is an annual communications campaign designed to raise awareness about breast cancer screening, raise awareness of the disease and raise funds for research. The symbol of this event is the pink ribbon. Established in 1985, it has been organized every October since then.
Anxious to be part of the united and informative dynamic of Pink October, the Toison d’Or is resolutely committed this year with a global system combining prevention, awareness, information and digital formats, in conjunction with the Toison d’Or ambassadors , to reach an ever wider audience, especially young women.
A center decorated in the colors of Pink October from October 11
In order to allow everyone to relay this commitment to prevention and awareness, the center will be decorated in the colors of Pink October with various key points:
– A tree 3m high will be installed in the central square; this tree, imagined as a “wish tree”, where wishes and messages of hope for women, caregivers and relatives, will be inscribed. La Toison d’Or has already called on its community to collect these messages via social networks.
– A pink photocall will be positioned in front of Darty, to allow everyone to mark their commitment online, by posting a photo with the #octobrerosetoisondor.
The key objective: to raise awareness, prevent, inform and encourage information, particularly among younger audiences and women, so that they can become part of a consultation process in the slightest doubt, and as early as possible. A competition will be organized with a pool of Toison d’Or ambassadors, around a shopping session where the color pink will be in the spotlight, to promote this commitment.
October 21: Breast self-monitoring awareness workshop, in partnership with the Côte-d’Or Committee of the League against cancer
This workshop will take place on October 21 from 9 a.m. to 10 a.m., with a group of a maximum of twenty women, in the vaccination center.
The presentation, led by a person dedicated to prevention within the League, will first aim to recall some key information relating to the importance of an annual gynecological follow-up from adulthood, and to explain the objectives of screening. organized breast cancer.
October 25-30: A solidarity vide-dressing, in partnership with the League against cancer
From October 25 to 30, a solidarity vide-dressing will be organized, for men and women clothes only (no children’s clothes): shoes, clothes, bags. It will be held on Primark alley, at level 0. One euro per item of clothing sold will be donated to the League against cancer. Articles can be dropped off on October 22 and 23 all day (10 a.m. – 8 p.m.).
Each can come with a maximum of 5 items for sale, new or in very good condition, and with an unlimited number of items to donate to the association, clothing donations can also be made on this occasion.
The “winnings” of the sellers will be donated in the form of Toison d’Or gift cards.
On the buyers side, payment can only be made by credit card.
Reminder: the sanitary pass is not necessary to access the center and therefore the storage room, entry is free.
About Toison d’Or
Located north of Dijon, the Toison d’Or shopping center shines in Burgundy and its surroundings. Completely renovated and extended in October 2013, the center now offers 160 shops, a hypermarket, a drive and 20 restaurants. An offer as wide as it is unprecedented with exclusive brands, such as the 1st Apple Store in Burgundy, or the 2nd Primark in France. By welcoming more than 8 million visitors per year, Toison d’Or confirms its position as a reference for shopping in Burgundy.
To know more : https://www.latoisondor.com
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the leading designer and global operator of destination shopping centers, with a portfolio valued at € 58.3 billion as of September 30, 2020, of which 86% in retail, 7% in offices, 5% in retail sites. congresses & exhibitions and 2% in services. Today, the Group has 89 shopping centers, including 55 “flagships” in the most dynamic cities of Europe and the United States. The Group’s centers receive 1.2 billion visits each year. Present on 2 continents and in 12 countries, Unibail-Rodamco-Westfield offers a unique platform for brands and brand events, and offers customers an exceptional and constantly renewed experience.
Thanks to its 3,400 employees and unparalleled experience and know-how, Unibail-Rodamco-Westfield is in an ideal position to generate value and develop international projects. As of September 30, 2020, the Group had a portfolio of development projects worth € 5.4 billion. Unibail-Rodamco-Westfield stands out with its “Better Places 2030” strategy, which aims to create compliant places. to the highest environmental standards and thus contribute to better cities.
Unibail-Rodamco-Westfield twinned shares are listed on Euronext Amsterdam and Euronext Paris (Euronext symbol: URW). A secondary listing has been established in Australia through Chess Depositary Interests. The Group has an A- rating by Standard & Poor’s and a Baa1 rating by Moody’s.
For more information, see
www.urw.com/fr-FR
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