Although the government continues to push, but sales electric motor in Indonesia is still far from satisfactory. Erratic course, during the last year, the vehicle was only sold 15 thousand units. In fact, in the same period, gasoline motorcycles recorded sales of up to 5.2 million units.
Automotive observer and electrical expert from the Bandung Institute of Technology (ITB), Agus Purwadi, said that the notion that electric motors don’t sell well because they look monotonous is actually not true. According to him, the automatic scooter-style design is in accordance with the interests of Indonesian consumers.
“Actually, if you look at electric motorbikes, the prices are already affordable. Now, the models being sold are also similar to the Honda Vario or BeAT, because that’s what Indonesian consumers like. If the model is higher and sportier, its share is still small,” said Agus when met in South Jakarta, recently.
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The reason why electric motorbikes are not selling well in Indonesia. Photo: (Special/Electrum)
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Agus sees that there are a number of reasons why Indonesian people are still worried about buying an electric motorbike. For example, about the durability or resilience of the vehicle, then fear when the electric motorbike battery suddenly runs out in the middle of the road.
That’s why, electric motor manufacturers should pay attention to these fears. Thus, consumer confidence in electric rides can be further increased.
“Models of electric motorbikes now match the interests of consumers in Indonesia, but people may not believe in their durability and safety. The real problem is that people don’t believe in reliability, durability and that before, how is the charging,” he said.
 Electric motor assembly process. Photo: REUTERS/AJENG DINAR ULFIANA |
Furthermore, Agus thinks, Indonesian people have a unique habit before buying a vehicle, namely asking about the resale price. That’s why, they are worried about buying an electric motorbike because the market is not yet fully formed.
“And one more thing, before buying something (including an electric motorbike) the Indonesians have asked what the resale price will be,” said Agus.
It is known, the government plans to provide electric motorbike subsidies of IDR 7 million. Reportedly, it will be inaugurated in February 2023. The subsidy policy is expected to boost sales of electric motorbikes this year in Indonesia.
Watch Video “Electric Vehicle Subsidies Benefit the Rich, Really?“
[Gambas:Video 20detik]
(sfn/rgr)
