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Objective: attract Barcelona workers

The ICT Cluster Catalunya Sud was born in 2014 from the hand of the main technological companies in the territory with a clear objective: to enhance these companies and their partners, establishing new collaboration and project synergies, thus allowing to attract and retain the human talent that exists in the demarcation of Tarragona.

From the outset, this association has met with the enormous competition, in terms of technology companies, from the city of Barcelona. That is why its president, Pablo Monzón, recognizes that one of the strategies of the cluster is “trying to attract these workers who are perhaps a little saturated in Barcelona, ​​playing our cards as: good communications, quality of life, costs of minor lives, etc. ».

To start this line of work, from the TIC Catalunya Sud Cluster they have concluded that “people who work in the technology sector in Barcelona, ​​sooner or later, will rethink their way of life and think of returning to Reus, Tarragona or this area. We cannot compete with BCN in salaries, but we can compete in quality of life. The good news is that the Covid-19 health crisis has given this theory more strength. ”

The diversity of companies associated with this cluster is encompassed within a technological ecosystem where companies coexist, both producers of technology and consumers of technology. Natural synergies that have allowed this association to evolve positively in recent years.

As a whole, the partner companies in the cluster represent a direct turnover of more than 1,000 million euros, giving direct work to 1,500 workers.
To boost synergy, talent and business in the territory, the ICT Cluster Catalunya Sud focuses its activity on three aspects. Firstly, the sectoral conferences related to the company and specialized training in the same territory, which guarantees the loyalty of talent within the company in the most optimal and simple way.

Networking between partners and related sectors is also important, as an ideal opportunity for any partner to grow his company through new collaborations. The days and meetings are the ideal window to put into practice the contacts.

Projects

Lastly, being a member of the TIC Catalunya Sud Cluster allows you to have preference in the allocation of new projects in the association’s companies.
In addition, it provides an opportunity to collaborate jointly with companies in the same sector with the aim of being able to cover projects that, if carried out individually, would not be acceptable.

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