O2 and Serviceplan Bubble make a cellular network visible for the first time

The “The Visible Net” campaign was created in Frankfurt am Main, among other places

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Telecommunications companies have always had to nibble on the fact that mobile networks such as LTE or 4G are invisible. Unlike consumer goods manufacturers, for example, providers cannot make their core product – the network – tangible for consumers. O2 and its agency Serviceplan Bubble have now found a way to remedy this shortcoming. In its new campaign, the Telefónica brand succeeded in visualizing its network for the first time. This is made possible by a mix of innovative technology and artistic skills.

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