NYC & Company, New York City’s marketing, tourism and convention organization, is changing its name to New York City Tourism + Conventions.
This new brand is deployed through a strategy integrating a complete visual identity including a new logo and a renewed graphic charter.
The launch of this new name is accompanied by a campaign on social networks #WHATSGOODNYC that allows New Yorkers to “share their views on assets and experiences in the city”.
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The new @nyctourism and @nyctourismnews accounts will be launched on Twitter, Instagram, Facebook and LinkedIn.
