Cryptocurrency crisis here or there, Nvidia is counting on expensive hardware in the long run.
After many leaks, Nvidia recently officially unveiled the first representatives of the GeForce RTX 40 video cards, the RTX 4080 and the RTX 4090, which we wrote a detailed review in this article.
The most optimistic observers expected this with the cryptocurrency market kneeling and so on Making Ethereum more energy efficient The drop in demand will also be reflected in the prices of the new hardware, but the $ 1,199 RTX 4080 and $ 1,599 RTX 4090 brought them all back to reality.
And after the presentation, Jensen Huang himself, Nvidia’s captain in a leather jacket, made it clear that if it’s up to the green team, then we have to say goodbye to the cheap video card. The CEO is American PC world in response to his colleague’s pricing question, he released his cards:
“Moore’s law is dead. […] A 12-inch tile is now much more expensive. The idea that the price of chips will go down is a thing of the past. “
– Huang said, referring to the law associated with Intel engineer Gordon E. Moore, according to which, due to the development of technology, the complexity of semiconductors doubles approximately every 18 months, also lowering the price of hardware. According to the operator, the reduction in prices is made impossible by the increase in the price of components and the restriction of the extra power available.
Critics, on the other hand, see that Nvidia actually only wants to sell previous generation cards locked in stock due to cryptocrash to players who have been neglected for a long time, which is why the RTX 40 models have become so expensive. and why the debut of the mid-range variants could even be postponed to next year.
This indicates that the greens now they are trying to set it up as a great product line the range from the nearly 2-year-old RTX 3060 to the RTX 4090 coming in October. And if that wasn’t clear enough, after the presentation of the new generation The company spokesman also announced itthat the RTX 3080 still offers great value and will be with us for a while.
The question is what the archenemy AMD will do about it will be presented on November 3 the new Radeon irons. In addition to the red ones, we also have to contend with Intel, which represents the competition in the entry-level and mid-range category with its new video cards, the rival RTX 3060 Arc A770 also popped Nvidia’s offer.
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