The retailer Rewe and its discount subsidiary Penny want to label their own-brand foods with a traffic light in the future.
“We want to introduce the colored Nutri-Score labeling for the first products from the middle of the year,” said Rewe boss Lionel Souque of the “Wirtschaftswoche”. Gradually, customers should “immediately see on many of our own brands what their nutritional quality is like”.
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The Nutri Score is already used in some European countries. It is intended to provide information about the sugar, salt and fat content of foods. An A stands for healthier ingredients, an E for less healthy ones.
Food minister Julia Klöckner (CDU) had given up her resistance to labeling after a consumer survey in September and announced that she would create a legal basis for the Nutri-Score. Companies should be able to voluntarily opt for labeling.
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