Christine Guionie is responsible for the mobility plan for the city and the Eurometropolis of Strasbourg.
“With the nudge (nudge or push in English), it is about supporting individuals towards virtuous behavior, in this case changing their travel habits, through incentives, without these people ‘have to make an effort.
What was the objective within the framework of the journeys of the agents of the metropolis?
Within the metropolis, we have a fleet of 1,100 bicycles available, ie one bicycle for eight people. We also have 300 subscription cards to …
–
Christine Guionie is responsible for the mobility plan for the city and the Eurometropolis of Strasbourg.
“With the nudge (nudge or push in English), it is about supporting individuals towards virtuous behavior, in this case changing their travel habits, through incentives, without these people ‘have to make an effort.
What was the objective within the framework of the journeys of the agents of the metropolis?
Within the metropolis, we have a fleet of 1,100 bicycles available, ie one bicycle for eight people. We also have 300 public transport subscription cards that we will share and which will be accessible in key boxes. Despite their importance, these solutions are not always known and the principle of nudge will allow us to encourage agents to use them without necessarily realizing it.
For example, streetcar markings on the ground will encourage agents, when they turn towards the exit of the premises, to go to the key box to take a subscription card rather than a vehicle. In the future, we would also like it to be possible, in our vehicle reservation software, to enter the planned destination and that depending on the number of kilometers to be traveled, the application offers by default the most suitable way. travel: cycling for less than 5 km for example. And to access the reservation of a vehicle, the agent must also go through a drop-down menu, more restrictive. “
–
