In addition, TV 2 has acquired the rights to show the European Championship qualifiers and the UEFA Nations League from 2022 to 2028.
– It is a big day for both NRK and TV 2, says broadcasting director Thor Gjermund Eriksen and TV 2 director Olav T. Sandnes.
– Both NRK and TV 2 have a clear ambition to convey the sporting moments that unite Norway, as the major championships do. This is an agreement that ensures the Norwegian people access to top international football on the two largest public broadcasters in Norway, the two top managers elaborate.
– Part of our task
NRK and TV2 already have the rights to the European Football Championship for men in 2021 and the European Championship in women’s football in England in 2022, as well as the World Cup for men in Qatar in 2022.
– It is a tough competition for the most attractive sports rights, and then it is extra gratifying to have such an agreement in port. This agreement ensures that NRK can continue to gather and engage the audience around the biggest football championships for many years to come, says Thor Gjermund Eriksen.
– How important is it for NRK to get such a right?
– It is part of our task to be able to gather people. It is in our mission that we should be able to offer large events. And we know that not everyone is interested in football all the time, but we know that when it comes to the World Cup and the European Championships, almost everyone is interested in it.
FOOTBALL TO THE PEOPLE: If Erling Braut Haaland and Norway qualify for one of the next three European Championships, the matches will be watched on NRK and TV2.
Photo: Terje Pedersen / NTB scanpix
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He naturally hopes that Norway will be part of these championships.
– We are proud that the Norwegian team can develop and fight to both participate and do very well in these tournaments, says the broadcaster.
– Hits everyone
– Football meets everyone, not least the young, and we look forward to telling the good stories in the years ahead, hopefully with the Norwegian national team as part of it all, says NRK’s sports editor at NRK Egil Sundvor.
– With the competition we are now experiencing in the rights market, it is enormously satisfying to have managed to secure these attractive European Championship rights, says rights manager at NRK, Runar Østmo.
TV 2 also has other football rights which include the UEFA Champions League until 2024, La Liga until 2026, the Premier League until 2022, and the UEFA Europa League until 2021.
The European Championship 2024 will be played in Germany from 14 June to 14 July. 24 nations participate.
It has not been decided where the European Championship 2028 will be played, but the championship is scheduled to be played in June and July. 24 nations participate.
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