Now open, MAMA STATION, the prototype model ‘Mama’, expands on noodles with various menus, starting at 49 baht.
MAMA STATION – from the model “Mama Shop” launched at the 26th Saha Group Fair in the middle of the year 2022, the latest from the sample model was brought to further development There are actually 3 branches open for service under the model “MAMA STATION” (MAMA STATION).
Phan Paniangwet Manager of the Office of the President of Thai President Foods Public Company Limited or TFMAMA, the manufacturer of the “Mama” brand, said that the beginning of the “Mama Shop” model was thought before the COVID-19 outbreak. When COVID happened, it was delayed. Then bring it back to start working again and launched at the Saha Group Fair last year.
“The goal is to create a brand that will be remembered by the new generation. Let people see more of Mama’s different angles. add value to the product and the image of Mama that it is not a food for low-income earners can add value from various raw materials to look appetizing and can be sold at a very affordable price.”
Phan said that from the idea that was thought that day Today, it has led to the extension of the first trial branch in the HappyHub project, a badminton court in the Ladprao area at the end of 2022 by a friend who runs a badminton court business interested in investing in the name. “Mama Station is delicious”
later opened in Thammasat University, Rangsit Center And most recently, on January 27, it opened in the community mall, Mini Mall Petchkasem 98, with all 3 locations using the name “Mama”. Station” is the same, with an area of 1,000 square meters and seats 6-7 tables for customers to sit and eat in the shop.
“It’s a model that we tried in many locations. Each model is different. It’s trial and error, trial and error, to continue. which we use the Mama brand The investment part belongs to the shop owner under 3 conditions: 1. The brand is still ours. 2. Take care of our brand. 3. Quality control and cleanliness of food not taking advantage of consumers.”
As for the taste, Phan stated that it depends on each restaurant and will create their own. do not want to limit Because each location Customer groups are not the same. The products will have both minced pork flavored instant noodles. Shrimp Tom Yum Flavor Clear Soup Creamy Tom Yum Kung Flavor, Yentafo Flavor, and Mama OK. Prices start from 49 baht to 149 baht, depending on the ingredients added.
For example, for 49 baht, there will be instant noodles with eggs, minced pork and vegetables. There are also set designs for customers to choose from, such as Mama+Dumpling.
From Petchkasem 98, the next destination, Phan said he would open at Pattanakarn. Close to Triam Udom Suksa School The goal is to open about 2-3 branches within this year, focusing on educational institutions. Community mall, stadium, gas station, night entertainment venue
previously had Kiosk Mama At RCA in front of Route 66 pub, including used to open at Khao Din Zoo and Dream World. At the same time, there is a concept to open in the form of a mobile food truck under the name MAMA STATION TO GO and in the future may develop into franchise sales If the model is still
“Phan” concluded that the MAMA STATION model is like a kind of startup. start small business and expand the scale In the future, it may be seen to open at the mall. by allowing people with ideas to invest further Become a partner and partner Win-Win for all parties An investor partner has opened a restaurant. and own As for the company, it doesn’t expect much profit. focus on building partners Build a stronger Mama brand than
