At the beginning of July, we asked the question here why you have to pay around 300 euros for an Adele concert. But now the next question is: Why are there now discount tickets for just 35 euros?
75,000 of these tickets are currently on sale for each Adele concert, so for ten concerts there will be 750,000 in total. Many who bought their tickets long in advance feel they have been taken for a ride and are complaining. And rightly so! They had to wait in the virtual queue for hours at the start of advance sales, perhaps desperately trying to buy a ticket in a more expensive category that is easier to get at online sales points.
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A pop-up stadium has been built on the former airport site in Riem near Munich for the British artist, who until a few weeks ago was still performing regularly in Las Vegas. The area has a capacity of 80,000 people. Ten shows are planned, the first this Saturday and the last on August 31st.
An older photo: the British singer in 2014 at the Sports Palace in Mexico City. Photo: Getty Images
Two months ago, we read that 2.2 million people had registered for the pre-sale of the 800,000 available seats. The cheapest ticket was 91 euros, although this seat is obviously not the best. Real Adele fans paid an average of 300 euros, and those who wanted to get in front of the stage paid around 400, sometimes 500 euros.
A clever business model
So why this discount? “95 percent of the event is sold out and we are quite happy with that, but there are still tickets left in most categories,” the “Süddeutsche Zeitung” quotes the organizer Live-Nation as saying. And the fact that individual ticket contingents keep going on presale is due to the setup: once the loudspeaker towers have been erected and the camera positions have been determined, a few more chairs can be set up here and there.
Even a concert-goer with a 35-euro ticket stops at the drinks stand.
That doesn’t explain everything. With the so-called Customers can now buy a seat using “Lucky Dip Tickets”where he doesn’t know whether he will be further back in the 75-euro class or very close to Adele in the 399-euro class. It’s a gamble. In the first round on Monday, the Lucky Dip quota was quickly exhausted with 30,000 requests, according to the Munich tabloid “tz”.
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An event professional, quoted by the “Süddeutsche Zeitung”, suspects that the organizer is particularly unable to sell the high-priced tickets. These are empty seats that the artist can see from the stage and that don’t look good in the filming either.
Adele 2024 in Las Vegas. Foto: Getty Images
Another reason to sell off tickets now: every concert-goer is also a potential guest at the many food and drink stands. This is where the organizers make more money. And the organizers are also speculating on this: someone who is unlucky with the Lucky Dip promotion is inclined to buy a regular ticket for 300 euros.
Not only those who secured their tickets in advance and now discover the price reduction are outraged, but also those who are now unable to attend for some reason and can hardly sell tickets they bought months ago on the usual platforms because of the 35 euro tickets.
