On Friday, the government presented new travel advice. From 5 July, it will be easier for Norwegians to travel in Europe, as the authorities no longer advise against unnecessary travel to the EEA countries, the United Kingdom and Switzerland.
It was long-awaited news for many travel-loving Norwegians, who have seriously made summer plans this weekend. Despite the fact that the authorities still recommend Norwegian holidays this summer, there were very many who threw themselves around and booked a trip to the south this weekend.
– We understood that it was going to go well, because already during the press conference we got a run of phones, says Beatriz Rivera, communications manager at Apollo.
Sales continued through the weekend, and on Monday it peaked for the tour operator:
– Monday was actually our best sales day since the corona pandemic started, Rivera says.
Three destinations stand out
Apollo was not alone in experiencing record numbers after the government’s press conference.
– It was an explosion of bookings, it was the best of the year on most verticals. We saw that it was booked abroad. Until now, it has been booked mostly to Norway, but now we see that you go to the usual destinations with the family, says Terje Berge, commercial director of Finn Reise.
By the “usual places”, Berge means well-known and beloved holiday gems such as Spain, Greece and Croatia:
– 80 percent of all bookings this weekend were to these destinations, so that says a bit, says the travel manager.
Apollo also experiences that many people move to the Mediterranean this summer. Rivera believes there are two reasons in particular why Greece in particular is so popular.