Be careful when linking your Spotify account: Instagram gets comprehensive insights
The screenshots of the information about the new feature shared by app researcher Radu Oncescu show what users allow Instagram to do with the link. According to this, the meta-subsidiary can see details of your account settings on Spotify, your name, username, followers, public playlists and profile picture. Instagram also recognizes the content played, saved content and playlists that you have created or listened to with this permission. Instagram can even add items to your library if you as a user agree to the link. You can remove this access at any time. But it is good for users to know that Instagram is not seeking the connection to Spotify solely for the entertainment of users.
Rather, the platform wants to collect data that can then be used for monetization through advertising with relevant targeting principles. The connection could also be useful for Spotify. The streaming service could generate even more usage time and possibly benefit from the advertising options in the long term. Recently there were reports that Spotify and Meta are aiming for a cooperation that would enable Meta Ads on Spotify and playlist promotions on Meta wearables. However, there is no official classification on this yet.
Niklas Lewanczik studied literature and media studies and has been writing for OnlineMarketing.de for years about various topics in the digital marketing sector. From mobile-first indexing to the GDPR to the rise of TikTok, he has followed many developments in the industry.
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