Tesla has adjusted the prices of the best-selling Model 3 many times. In April last year, it attracted a lot of attention when they reduced the starting price of the Model 3 Standard Range Plus by as much as 50,000 kroner. Then it went from 399,900 to 349,900 kroner.
With that, Model 3 ended up within reach of very many buyers. It emerged as a competitive alternative to smaller and cheaper electric cars. And on the combination range and price, no one could match the car.
Sales then also declined. Model 3 ended up being Norway’s best-selling car in 2021.
40,000 kroner more expensive
However, you can only forget this price now. Tesla has implemented a solid price increase for the car. In March, the price went up from 369,900 to 409,000 kroner, ie as much as 40,000 kroner.
At the same time, the Long Range version of the car has gone from 449,900 to 494,990 kroner. Model Y has also become more expensive, the Long Range version of this has gone from 534,900 to 549,900 kroner. Here, the price increase is far more modest.
Tesla has not commented on this itself, but Broom’s car expert Benny Christensen is not particularly surprised that they are increasing prices.