Just in time for the US Open, the Austrian microdrink manufacturer and the tennis star are demonstrating how easy and enjoyable hydration and avoiding plastic can be
Vienna/New York – Game, set, match for sustainability: On Thursday evening (August 24) at 6:30pm New York time, tennis star Novak Djokovic and the Austrian microdrink manufacturer waterdrop® started against the backdrop of New York’s Times Square Sign of more sustainability in the beverage industry and the importance of hydration. On the pop-up tennis court specially built by waterdrop®, the 23-times Grand Slam winner demonstrated his skills for the audience and passers-by punctually before the start of the US Open by symbolically taking part in an extraordinary game that promoted harmony between Sport and sustainability showed. In addition, visitors were informed about the importance of sufficient fluid intake and avoiding plastic.
A tennis match for more sustainability & hydration
With the extraordinary match, in which some young fans were also allowed to play, the event underlined the mission that Djokovic is pursuing together with waterdrop®: to encourage people to drink more and to live healthy and sustainable lives. For example, by switching from sugary sodas in plastic bottles to water from reusable bottles. waterdrop® shows that the delicious and vitamin-rich microdrink cubes can also be enjoyed with pleasure.
“Especially in a sport like tennis, but also in general, it’s important to drink enough. Keeping fit as a professional athlete is an important part of my daily routine and approach. We should not accept that plastic bottles ultimately end up in our ecosystems. Especially not when it is so easy to stay hydrated with waterdrop® without having to sacrifice taste and at the same time do something for the environment,” says tennis pro Novak Djokovic.
“I am therefore very proud to be able to recommend to people today in front of such a large audience that we have to take care of our health as much as we take care of our planet. And especially with regard to the US Open, it is an important step to free tennis from plastic bottles. This event is proof that tennis has the potential to save the environment if each and every one of us does our part,” adds Djokovic.
At the start of the day, tennis pros and waterdrop® ambassadors Taylor Fritz and Danielle Collins joined the action. Her presence underscored the shared commitment to sustainable hydration.
“The tennis match in Times Square is a milestone for us because it shows that we are not alone in our mission to drastically reduce plastic waste in the beverage industry. With a consumption of over a million plastic bottles per minute, 91% of which are not recycled, we urgently need to take countermeasures. We are therefore happy and proud to have found partners and brand ambassadors in Novak Djokovic, Taylor Fritz and Danielle Collins who help us to promote sustainability and the mission “Drink More Water!” – both among fans and in the sports industry. adds Martin Murray, CEO of waterdrop®.
More than 25,000 spectators and fans on site were able to put this message into practice and exchange their collected plastic bottles for free waterdrop® microdrinks as well as one ticket per bottle for a competition. The main prize: tickets to the US Open. At the waterdrop® “Hydration Station”, the participants were also able to try a refreshing selection of microdrinks and thus find their personal favorite right away. And of course anyone who wanted to could pick up a tennis racket and take part in a game.
waterdrop® is hydration and gold partner of the ATP Tour 2023
The event in New York’s Times Square also marks waterdrop’s appointment as Official Hydration and Gold Partner of the 2023 ATP Tour. As part of this collaboration, waterdrop® is actively working with the ATP medical team to develop specialty products for players and staff that underscore waterdrop®’s holistic approach to human well-being.
The dream team: Novak Djokovic and waterdrop®
Novak Djokovic has been a partner, brand ambassador and investor of waterdrop® since the beginning of the year. As one of the most valued champions in the tennis world, he is an inspiration to many and works with the Austrian company to anchor a healthy and sustainable lifestyle in sports and in the beverage industry. His future involvement in the sports marketing strategy and in research and development is also planned – for example in the form of special products for athletes and also his own product designs.
ABOUT WATERDROP®
“Our mission is to motivate people to drink more water so they can lead healthier, longer and more sustainable lives.” – Martin Murray, Founder and CEO of waterdrop®
waterdrop® was founded in Austria in 2016 and started with the claim of shaking up the beverage industry with the world’s first “microdrink”. The business idea is as simple as it is ingenious: a compact, sugar-free cube that dissolves in water and uses natural fruit and plant extracts to create a unique taste experience. The mission of waterdrop®: Drink More Water – in a sustainable way!
During production, the manufacturer almost completely dispenses with the use of plastic and drastically reduces its CO2 emissions. Compared to other beverage manufacturers, waterdrop® saves 98% on plastic. The packaging materials for the beverage cubes are also recyclable. The brand specializes in the development of beverage technologies, drinking bottles and filter systems and thus covers the entire spectrum of sustainable water drinking.
Your customers also actively contribute to environmental protection: In cooperation with the Plastic Bank, waterdrop® is committed to collecting a plastic bottle from nature for every pack sold.
Just six years after it was founded, the company has more than 2 million online customers, employs over 300 people, is listed in more than 20,000 retail outlets and operates more than 40 of its own stores in Europe and the USA. The products are currently distributed in Europe, the USA, Singapore and Australia.
More information at: www.waterdrop.de
Patrizia Heun (she/her) – Client Director
Email: [email protected]
Milk & Honey PR – B Corp, Best for the World Honouree | Investors in People Employer of the Year ’20 | UK’s Best Agency to Work For ’20 & ’21
2023-08-28 09:01:23
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