| By Carlos PIRES, the | |
While pay television has seen a large loss of subscribers in North America in recent years, forecasts from Digital TV Research indicate that these losses will slow down over the next five years.
The United States will lose 41 million customers and Canada nearly 2 million by 2026. Pay-TV penetration will thus drop from
90.5% in 2010 to 53.6% in 2026. For the authors of these forecasts, the worst of terminations is over, the declines becoming weaker from 2021, decreasing by 16 million in total between 2020 and 2026.
The most affected segment will be satellite television, which will lose 7.5 million homes, followed by cable (5 million) and IPTV (3.5 million).
Revenues will increase from $ 111 billion in 2015 to $ 62 billion in 2026.
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