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“Norse Atlantic Airways Expands Tourism to Asia from Europe after USA Success”

After the USA, Norse Atlantic wants to develop tourism to Asia from Europe

4 avril 2023

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Bjørn Tore Larsen, Norse Atlantic Airways, Norway

Norse Atlantic Airways sets no limits to the expansion of its range, which could extend from transatlantic routes to those between Europe and Asia.

Flights between Paris and New York have recently been inaugurated and while awaiting the debut of those between Rome and the Big Apple – on June 19 – CEO Bjorn Tore Larsen looks further and in an interview with USA Today, he said the airline ” may soon announce winter service between Europe and Asia, which would represent the carrier’s first scheduled service between the two continents« .

If Thailand soon appears on the Norse road map, “ your readers should not be surprised“, said Larsen.

In any case, American passengers would have to make two single reservations to reach Asia, with a first US-Europe flight and a second Europe-Asia flight, with the risk of possible connection problems.

« Because our business model is point-to-point only, we don’t offer that kind of protection, but we do have a partnership with a company called Dohop that already currently supports itself for ‘connecting’ flights with other airlines and could do the same for two northern flights ».

Meanwhile, given the summer, travel demand on transatlantic routes remains high. “ There is a huge demand from Americans to go to Europe. And the favorable dollar-euro exchange rate stimulates bookings even more. ».



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