Nokia is changing its iconic logo for the first time in almost 60 years

The new logo consists of five different shapes that form the word “Nokia”.

After Pekka Lundmark took over as CEO of Nokia in 2020, he developed a strategy with three phases: Reset, Accelerate and Scale.

“The company’s new logo is a symbol of an energetic, dynamic and modern Nokia, demonstrating its values ​​and purpose. It is designed as a symbol of collaboration, which Nokia believes is critical to promoting sustainability, productivity and accessibility,” it said. in the company’s press release.

Nokia’s motto in the early 2000s, when it was the leader in the mobile phone market, was to “connect people”. Now Nokia defines itself as a “business technology company”.

“The direction is very clear. We only want to be in those companies where we can see leadership at the world level,” said the CEO.