Nokia
Since 1966, the Nokia logo, which has not changed significantly for nearly 60 years, ushered in a huge change today. On the eve of MWC, Nokia announced a new brand identity, completely abandoning the square Nokia text and the traditional “Yale blue” blue.existblog postIn , CEO Pekka Lundmark stated that “In people’s minds, Nokia is still a successful mobile phone brand, but this is no longer what Nokia really looks like.” Bloomberg In the interview, Lundmark also said that Nokia wants to “launch a new brand identity, focusing on the Internet and industrial digitalization, which is a completely different field from mobile phones.”
As a company, Nokia has opened a new chapter here, but people can’t help but wonder, what about Nokia phones? At present, since Nokia sold its device and service department to Microsoft in 2014, it has no relationship with the mobile phone industry, but the brand has been used, and HMD Global obtained the use on mobile phones and tablet devices in 2016. rights to Nokia trademarks. Now that Nokia has changed the icon, should mobile phones follow suit?
Just over the weekend HMD Global launched its latest line of Nokia phones, still using the old branding. This may mean that the two will continue to make distinctions in the future to ensure that Nokia phones will not be confused with Nokia; but it is also possible that these new phones are the last generation of phones using old icons. Who is it, I hope HMD can give us an answer as soon as possible.
