This is the mobile phone that left a bright mark in the life of an entire generation. Now, 25 years after its first launch, the legendary Nokia 3210 is back in several variants: Blue (Scuba Blue), Black (Grunge Black) and Gold (Y2K Gold), thanks to European mobile innovator Human Mobile Devices (HMD). maker of Nokia phones.
The return of “dumb” reflects the nostalgia people feel for simpler times before the smartphone era. In 2023, HMD doubled sales of the iconic Nokia 2660 flip phone, and in 2024, it expects further growth in the push-button phone market.
These devices offer a digital detox solution in a world where almost four in ten (38%) of 16-24 year olds worry they are spending too much time on their smartphone.
“The Nokia 3210, a cultural icon, is making a comeback amid the global ‘dumb’ phone boom as consumers seek to balance screen time with digital detox. At the heart of the Nokia 3210 is simplicity that allows users to be fully present in real-world environments. It’s not a ‘dumb’ phone, it’s the fun phone of 2024.” commented Lars Silberbauer, Chief Marketing Officer of HMD.
The Nokia 3210 was launched a quarter of a century ago. It quickly became a hit and connected millions of people. In 2024, it’s back, only this time the focus is heavily on getting people away from the screens of their smart devices.
“The original Nokia 3210 holds a special place in the hearts of many consumers as one of the best-selling mobile phones of all time. It is the perfect product to recreate in the modern age, given its strong heritage and iconic design.” shared Ben Wood, founder of the Mobile Phone Museum.
“The Nokia 3210 is considered one of the most significant phones Nokia has ever developed, and is loved by many people for whom it was their first mobile phone. This modern take on the classic design for its 25th anniversary is sure to grab people’s attention.” the expert pointed out.
The re-launch of the iconic Nokia 3210 fits into the growing popularity and renaissance of feature phones as more and more young people tend to ‘switch off’ and indulge in a digital detox in order to fully communicate in real-world environments.
As for the Nokia 3210, those looking to take a break from social networks, the internet and endless apps (whether for a day, a weekend or indefinitely) can now do so in late 90s and early 90s style and the first years of the new millennium.
Updated with the young generation in mind, the Nokia 3210 features an elegant retro design. It comes with all the essential features you’d expect from the original, including a 2MP camera with flash (and flashlight!) and a durable 1,450 mAh battery you can count on while you’re having fun this summer. Since it’s 2024, this time the Nokia 3210 also has 4G for crystal clear calls.
Just like in the heady years of the turn of the new millennium, the Nokia 3210 will be a must-have lifestyle accessory this summer season. Festival fans will not only choose it for its ruggedness and practicality, but also to show off a standout personal style.
The trend for all things Y2K continues to go strong, and in keeping with the style of the late 90s and early years of the new millennium, the Nokia 3210 comes in just three bold color options reminiscent of the era of the original : Scuba Blue, Y2K Gold and Grunge Black. Finally… the Nokia 3210 wouldn’t be the Nokia 3210 without the Snake, so it’s making a comeback in the revamped model too.
Nokia 3210 – simple elegance and functionality:
- Design: back to the retro design of 1999, with a touch of nostalgia and a renewed silhouette
- Power: the long-lasting battery with a capacity of 1450 mAh provides work for days with up to nine and a half hours of talk time
- Retro Gaming: comes with a Snake
- Camera: shoot Y2K style with a 2MP camera
- Extras: flashlight
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