No time to make money. They relocated the new Bond from the cinemas again. And that’s bad news for business

Oops, they did it… again. The world premiere of the new Bond film No Time to Die has been postponed again. In the next six months. And this is several postponements in a row.

Although the creators and producers still cursed in September that the premiere was completely certain this autumn, they have now turned around. MGM, Universal, and producers Michael G. Wilson and Barbara Broccoli have once again decided to postpone the premiere of James Bond’s new adventure.

The 25th Bond team was supposed to go to the cinemas in mid-November – but from Friday night it is clear that this year’s fans of Agent 007 will not see it in the autumn either. The new date falls on April 2021.

The new decision, of course, replicates the current worsening of the coronavirus pandemic, but above all, it is extremely bad news for the film business.

With a footage of 163 minutes, the displaced bond is the longest in history and also the last in which Daniel Craig appears as an agent with permission to kill. It was supposed to be the main attraction for autumn cinemas, which are fading worldwide.

This is exactly what Bond’s creators are afraid of: low attendance in countries where the number of people in the halls is limited by restrictive measures, but also the fear of spectators going to the common areas at all. Bondovka No Time to Die was to premiere on November 11 and arrive in other countries, including the Czech Republic, a week later – at a time when, under normal circumstances, the dry weather and gloom explicitly encourages a visit to the cinema at four in the afternoon.

It’s a vicious circle: viewers don’t go to the cinemas at the moment because they’ve been missing big anticipated premieres for many months (honor exceptions) and have no reason to buy expensive tickets. But when people don’t go to the movies, big producers are afraid to screen their expensive blockbusters so they don’t go through.

And so they postpone their premieres over and over again… And people don’t go to the cinema. In the end, no one makes money, from distributors to cinema operators and licensees to the producers themselves.

What’s more, the new bond is truly epic: the budget has even exceeded a quarter of a billion dollars, and the epic of the film and the budget is also evidenced by the latest trailer released.

It is clear that such a blockbuster instead of the big screen on monitors and smart TVs directly in fan homes, as some other creators have decided in recent months, is probably pure nonsense in the case of Bond.

In addition, producers are accustomed to sales that no platform can guarantee. All of Daniel Craig’s Bonds made at least half a billion dollars: Craig entered his most famous role in 2006 with $ 616 million for Casino Royale.

This was followed by Quantum of Solace ($ 589 million), well-received by Skyfall, directed by Sam Mendes, with $ 1.1 billion in revenue, the most successful part in the series, and finally Specter, which raised $ 880 million in 2015.

News It’s not time to die directed by Cary Joji Fukunaga, but it seems to be cursed. The forty-three-year-old director is best known in the Czech environment as the creator of the inventive concept of the novel Jana Eyrová, where he cast Mia Wasikowska and Michael Fassbender in the lead roles and succeeded years ago at the Karlovy Vary International Film Festival.

He gave his first enthusiastic interviews to the new Bond film a year ago, and the first Bond parties took place in New York last Christmas. But then came the corona – and then only the silence on the path.

Respectively, the rustle of the ever-moving red carpet.

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