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No more under-the-counter and overpriced products. The graphics card market is shaking

At the end of last week, the market was shocked by the news that the American manufacturer EVGA will completely stop the production of graphics cards. At the same time, they accounted for four-fifths of his business. The official reason is said to be long-term disagreements with Nvidia, the maker of the cards’ most important components – the graphics chips – which kept the prices of the new chips secret until the last minute and set price limits for manufacturers. of cards.

But that alone doesn’t seem like a sufficient explanation after years of collaboration and marketing support from Nvidia and suggests we’re just looking at the tip of the iceberg. All this, moreover, at a time when the new generation of graphics chips are literally out of doors and card manufacturers have lost a significant portion of their customers in the form of ethereum miner.

The developments of the actions will say a lot. Shares of the largest graphics and computer chip maker, Intel, have fallen to the level of 2016 and are currently losing 41% year on year. Number two in the market in terms of the total number of graphics cards sold – Nvidia – is slightly better. It remains less than double the pre-pandemic numbers and continues to lose 54% year on year. AMD, the pond’s third largest pike, is slightly more than double the stock pandemic’s end, losing 46.7% year to date.

However, stock performance is not an eloquent metric and this year it hasn’t been very kind to stocks in general, and to tech stocks in particular. For comparison: The S&P 500 index, which reflects the state of the entire US economy, has experienced a much smaller year-on-year decline of about eighteen percent. So let’s take a look at what specifically concerns the graphics chip market, which today make up a substantial part of the semiconductor market, which was worth nearly $ 100 billion last year.

Both AMD and Nvidia were among the most undervalued semiconductor stocks on the US exchange in September, along with TSM (Taiwan Semiconductor Manufacturing Company). Anyway Nvidia cheap attracted recently and Cathie Wood, who bought 400,000 shares of the company.

But the general skepticism of investors has a reason. While the semiconductor market as a whole is still grappling with the bottleneck of missing select components, the shortage of graphics chips that plagued us during the pandemic has morphed into its opposite – they’re starting to linger and build up in warehouses. of sellers, thereby withholding their further orders.

For example, if you order some more sophisticated networking components nowadays, you will almost certainly encounter unusually high prices and delivery times of several months. There are still objective reasons for this. For example, according to the United States Bureau of Labor Statistics, the cost of imported semiconductors in the United States increased 8% year-over-year in July.

In addition to the old problems, new ones have been added this year, for example in the form of a shortage of supplies of neon and palladium. While the first was mined on a large scale in Ukraine – before the war, 45 to 50 percent of world production for the semiconductor industry came from there -, before the conflict, Russia was just as important a source of high quality palladium. However, the exact impact of the loss of low-cost sources of both raw materials is difficult to simply quantify.

To make matters worse, the US is attempting an experiment in the form of a new law known as the Chips Act. The latter is tasked with spending $ 52 billion as an incentive to develop the semiconductor industry and build factories. of semiconductors in the United States, thus stirring the waters of the free market.

After all, the Chips Act is not the only US intervention in the free market of the semiconductor industry, and particularly in the graphics chip market. Nvidia will explicitly touch i regulation from the beginning of September, which prohibits it from exporting advanced A100 and H100 GPU chips for machine learning and artificial intelligence to China, Hong Kong and Russia. However, at least a limited license has been granted for sale until next September. AMD finds itself in a similar situation with its MI100 and MI200 chips.

The accumulated GPU stock is in stark contrast to the shortage of other chips. Very symbolically, we are now only two days after the Nvidia presented the latest generation of its GPU architecture, codenamed Ada Lovelace, and with it the new RTX 4080 and RTX 4090 gaming graphics cards with elements of artificial intelligence.

When the same situation occurred two years ago, the introduction of a new generation of graphics chips triggered their worst shortage in history. Since then, gaming graphics cards have regularly sold for multiples of their recommended price.

This time around, however, there is no indication that a similar situation should repeat itself. On the one hand, a new wildcard in the form of gaming graphics from Intel will be added to the market – ARC, which could bridge the gap between the RTX 4090 and AMD’s RDNA 3 competitor – and on the other, the permanent shortage of two years of cards has been replaced by the overflow of card warehouses that, at least at current prices, no one wants.

While 2021 saw the average deviation from the manufacturer’s recommended price up by 114 percent for more powerful graphics cards, we can now see a fifteen percent quarterly drop in shipments and the selling price of popular graphics cards that has dropped. in the range of 10 to 45 percent, if you believe it GPUtracker.eu.

While in February the most powerful card of the latest generation RTX 3080 Ti would cost you around two thousand dollars, in September you would get it for half that amount, and therefore the de facto recommended retail price.

After all, Nvidia admitted during its latest results that its gaming division fell 33% year-on-year to $ 2.04 billion in revenue. The company’s total income has therefore decreased from $ 8.1 billion originally forecast to $ 6.7 billion.

The company blamed macroeconomic factors for lower sales of gaming products, but the reality is that a huge source of income in the form of cryptocurrency miners, who used the most powerful graphics cards for this business, has run out. They mainly contributed to the toxic pandemic situation. The bear market in cryptocurrencies and the recent, albeit long-planned, transition of the second largest cryptocurrency to reaching network consensus without mining – Proof of stake – put an end to these launches.

Sales of Nvidia, which is the easiest of the three players to evaluate, as it only deals with graphics chips, fell by a third in the second quarter of this year. The outlook for the final third quarter does not look even better, on the contrary, it is expected to decline by sixty percent on an annual basis.

If there is a lesson to be learned from this, it is that the fat years, heavily subsidized by mining doping, are hopelessly over. Nobody knows what the market will look like in the future. Even Nvidia itself hasn’t been able to say conclusively how much of the sales actually made by the miners. Of course, they won’t completely disappear even after Ethereum’s departure, but there will be an order of magnitude less and they will have less motivation to undertake massive investments in mining facilities. At least for a while.

Perhaps we will finally see a time when powerful graphics cards will primarily serve to achieve an immersive gaming experience. And perhaps also to bring an authentic AI experience directly into our homes. Despite the bleak equity outlook in the semiconductor field, the future, not just of graphics cards, may not seem so scary, what do you say?

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