HairLust is a Danish brand of hair care products designed by two twenties who wanted to break the taboo around hair loss. These products prevent hair loss, let your hair grow faster and ensure that the inside and outside are kept healthy.
The Hairlust story originated after Sofie Tidemand and Rasmus Serup decided to no longer regard hair loss as “normal” but to do something about it effectively. They discovered that more and more focus was placed on inner beauty and nurturing and set to work on this. The goal was to develop care products that benefited both internally and externally and hairlust was born.
Hairlust is not just about the product
Besides the fact that they deliver qualitative and promising products, Hairlust also focuses on the mental health of their customers. Hair loss causes insecurities and a dent in your self-confidence. The loyalty of their users, the power of social media and the ambassadors allows them to promote these products around the world, breaking the taboo surrounding hair loss.
Hairlust’s products come in tablets, gummies, shampoos, masks and more. There is something for everyone to find. In addition to care products, they also have hair brushes, pillow cases and towels, all made from bamboo.
Vegan and organic
Hairlust products are 100% vegan and you will find “The Vegan Trademark” on most of them. This means that no animals or animal products are used in any way to make these products. In addition, these products contain many vitamins, minerals, amino acids and nutritional supplements, which ensures that the hair is cared for both inside and out.
The majority of the products are also certified organic by Ecocert Greenlife and COSMOS Organic. To obtain this certification, the product must contain at least 95% natural ingredients and 95% of the natural oils must be organic.
A combination of the above characteristics ensures a natural care of the hair without being exposed to parabens and other harmful agents.
Beauty professionals, customers and other skeptics have recognized HairLust for breaking with conservative market traditions and developing products that won’t make you believe fables. With their certified organic and vegan products, which are produced in Denmark, the hair care products have won beauty awards and a lot of attention from consumers and experts alike. We are already a fan!
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