published November 15, 2024 at 12:24 p.m
Herbert Grönemeyer. – © Oliver Berg/dpa” loading=”eager” fetchpriority=”high”/>
The Ruhr area is advertising with a new slogan based on a song by Herbert Grönemeyer. © Oliver Berg/dpa
In the future, the Ruhr area will advertise itself on posters and online with a modified quote from Herbert Grönemeyer: “Everything stays different here” is the new slogan, said the responsible Ruhr regional association. This was inspired by a song by “probably the most famous musician in the region,” explained association boss Garrelt Duin, according to a statement on Friday. The song “Everything stays different” is the title of a studio album by Grönemeyer from 1998. The use of the title was agreed with the musician, said a spokesman.
Grönemeyer (68), who was born in Göttingen, grew up in Bochum and made his musical breakthrough 40 years ago with his album “4630 Bochum”.
The slogan reflects the raw warmth and welcoming culture of the region, with which it is driving the “transformation into the greenest industrial region in the world,” said Duin. The association announced that the region would be giving up its previous designation as the “Ruhr Metropolis”. “In the future, we will once again refer to ourselves as people call us, know us and love us – as the Ruhr area,” says Duin.
In the future, the Ruhr area will advertise with the slogan “Everything stays different here” – a quote from Grönemeyer. (© Robert Michael/dpa)
With 5.2 million people in the 53 municipalities of the Ruhr regional association, the Ruhr area is the largest industrial conurbation in Germany. Structural change following the final end of coal mining in 2018 remains the core issue in the region.
Progress was made by founding universities in Bochum, Dortmund, Essen and Duisburg, for example. However, declining sales in the steel and chemical industries are currently causing new pressures.
