26/08/2024 14:32
Updated on 26/08/2024 14:32
The luxury market has certain peculiarities that distinguish it from the market normalthat of ordinary people. There is something that both agree on and that is that, from time to time, they appear products that generate a lot of expectation and their customers are going crazy after them.
This is what seems to be happening with the Electric Range RoverThe British brand’s first vehicle has been a technical challenge, according to the brand itself, but it may be worth it considering the success it is having before it has even been presented.
In February, a couple of months after very subtly showing images of the vehicle during its testing phase, JLR (Jaguar Land Rover) claimed that the Range Rover EV was “generating a lot of interest.” At the time, it had 16,000 orders. In June, at its Investor Day, the company said that reservations had more than doubled, reaching more than 38,000. And they’re still climbing.
It will be presented soon, but no customer has seen the car yet.
It’s August and interest in the electric Range Rover continues to grow. According to the brand itself, They already have more than 42,000 reservationsand that No customer has yet seen the entire vehicle Neither its features nor its price are known in detail.
The part that may be reassuring is that, according to the few images we have so far, the design of the electric will be practically the same than any other Range Rover.
There is another key to this story and that is that JLR assures that the first electric Range Rover will be a “true Range Rover”with the usual off-road capability, top-level luxury and, of course, that ability to travel on the road as if it were a flying magic carpet.
It will have a new traction control to improve grip in all circumstances.
JLR’s chief operating officer has assured that the EV will have the same “driving sensations” that make the Range Rover what it is. “If you have your eyes closed, it shouldn’t matter if it’s a V8, an inline-six or an electric.” Although the driver of a Range Rover doesn’t perceive much noise or vibration, Refinement and insulation of the exterior are more guaranteed than ever with the electric.
And while most of its customers don’t put their cars through a lot of stress in the countryside, the electric Range Rover will be able to wade through 850mm of water without any problem and will have a new traction control much more sophisticated and effective. Instead of having conventional traction control, the Range Rover EV controls wheel slip individually, which reduces the torque reaction time at each wheel from about 100 milliseconds to just 1 millisecondThe aim is to improve traction on all surfaces and in all circumstances. This system works together with the stability control systems and the rest of the 4×4 technologies that Land Rover has already accustomed us to.
At the moment, few other details are known about this model. Given the size of the vehicle and the performance required, it is assumed to have a high-capacity battery, greater than 100 kWh, and a price that will not be less than 150,000 euroswhich is the starting price of the Range Rover SE P460e plug-in hybrid with a normal wheelbase.
