No beer idea: The Lakers’ ice becomes a red ale

According to the sports website ESPN, the ice was scraped off after the first game of the final series against the Montreal Canadiens and shipped to the brewery in Colorado. It has apparently been served in Florida since July 12th – it was in the taps in time for the Stanley Cup celebration parade of the Lightning. So it happened like lightning.

With jury and live stream

“At first we were a little annoyed when we heard about the campaign,” admits Michael Bart, Head of Sales and Marketing at the Lakers. After all, the company’s own beer campaign has been in preparation since the beginning of the year. The idea came from a Swiss marketing agency. The beer is brewed by the Schützengarten brewery, which also supplies the barley juice for the fans in the Lakers Arena.

The anger at the Lakers and Schützengarten quickly turned into a new fighting spirit. You have now challenged the NHL leader to a beer tasting with neutral beer experts from both countries via social media. The Lakers announced this in a media release on Wednesday. The taste competition is to be broadcast via livestream.

Challenge to the USA

A beer that is brewed in just a few days can only be a light beer, says the Lakers’ message with a critical undertone. Kurt Moor, Sales Director at Schützengarten, declares war on the USA: “In order to brew a premium beer with first class taste, one thing above all is needed in addition to the best ingredients: a lot of time. Nothing works for less than six weeks. “

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