The Alternative Linke takes a second attempt to ban advertising from the city of Bern.
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The advertising posters for this newspaper would also be affected by the ban.
Photo: Adrian Moser
Before the elections, the candidates of the parties shine on billboards as they compete. If the alternative left has its way, however, they should not be competing with men and women who advertise toothpaste and other goods. The party wants to ban commercial advertising in public spaces. Even if the poster is on private land. The left city party demands this in a motion to the municipal council. It is supported by the parties to the left of the SP. These include the Green Alliance, Juso, the Labor Party and the Green Alternative Party.
In public space, nobody can evade advertising, for example by installing an ad blocker or applying a “no advertising” sticker. “Nobody can avoid the posters in the outside space, unless he / she no longer leaves their own living space,” write Tabea Rai and Christa Ammann. In advertising, however, it is not about satisfying needs, but about creating them. They lead to more consumption, which runs counter to the city’s climate goals. They refer to São Paolo and Grenoble, which would have abolished advertising in public spaces fourteen and seven years ago respectively.
So the idea is not new. The Bern parliament also discussed the request in 2017, but clearly rejected it at the time.
–In elections, left-wing parties also use posters for their political advertising.
Photo: Urs Baumann
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