Nissan always keeps the customer at the center of its strategies and for this reason, together with Grupo Cobama, announces the opening of the first and only boutique store in Mexico and America, the new Nissan City Hub, located in the Mitikah Shopping Center in Mexico City .
Nissan City Hub was born from the brand’s interest in approaching the customer in a different way, in which he can get to know his distinctive elements, history, value and innovations, through a revolutionary concept of Retail that seeks to improve the shopping experience, with digitization, and simplification of processes, thus maximizing convenience with the customer.
It should be noted that, globally, there are 14 City Hubs: six in Japan, seven in China, one in the Philippines and, this 2022, Mexico joins the list. The new Nissan City Hub in Mitikah adds to over 100 stores nationwide already featuring the new global architectural design for the brand’s stores, which have the highest standards and a focus on Nissan’s new customer profile, who seek comfort, efficiency and cutting-edge technology.
“Being a pioneer in bringing a new experience and unique way of shopping to the region is another milestone for Nissan Mexicana. Through this new image and concept, which, together with the powerful product renewal strategy that we have developed over the last three years, are the ideal complement to continue in the preference of the Mexican market”, said Francisco Soto, Director of Quality at Customer and Development of the Nissan Mexicana dealer network.
Román added that: “The new Nissan City Hub will be totally dedicated to an exclusive and immersive experience. Furthermore, thanks to new technologies and tools, it offers a seamless continuity from online to offline with the customer”.
Nissan Mexicana, trigger of a different shopping experience
To go further, Nissan has identified a natural evolution of the market and thanks to its vision focused on improving people’s lives, has generated new ways to approach the customer.
A clear example of this is the CSA 2.0 (Customer Shopping Area 2.0) strategy, in which Nissan Mexicana seeks for customers to experience the brand’s innovation from their first contact, which at the same time makes the service a personalized experience.
The pillar that puts consumers at the heart of the Japanese automaker’s future mobility vision, together with Nissan’s future retail strategy, paves the way for the expansion of a new and unique commercial vision; alongside Nissan’s goal to reshape its network of more than 230 authorized dealers by 2024.
“This is the best time to be part of the Nissan family. We recognize that the success of a brand depends not only on a good product, but also on the complete experience that we are able to offer our customers at any point of contact with them, from an inquiry, sales process, post – sales service. or customer service, it is something we are already doing and for this reason we remain in their preference,” concluded Soto.
