- The Pole to Pole expedition was awarded at the SABER Awards in the Industry category.
- This recognition highlights Nissan’s boldness and commitment to innovation and promoting a cleaner, more sustainable future through electrification.
Latin America – Nissan is proud to announce that it has been awarded the prestigious SABER Award for its innovative activation A field is a fieldan unprecedented expedition from the Arctic to Antarctica aboard the Nissan Ariya electric vehicle.
The recognition, which evaluates communication initiatives worldwide, values projects that achieve clear objectives and that promote positive and lasting change in society or industry. The award was awarded at the ceremony of the SABRE Awards Latin America 2024which was held in São Paulo, Brazilon September 24. The participating cases were evaluated by a jury made up of more than 25 experts in public relations, communication, brand building and reputation from different industries.
The SABER Awards are one of the most prestigious recognitions in the field of public relations and communication globally and celebrate excellence in brand management, reputation and engagement with the public.
The success of Pole to Pole
The activation A field is a fieldled by explorers Chris and Julie Ramsey, has captured global attention both for the magnitude of its feat and for its strong message: electric vehicles are capable of conquering the most challenging environments on the planet.
A field is a field It began in April 2023 and concluded in December of the same year. This trip demonstrated the capabilities of the Nissan Ariya and reaffirmed the company’s commitment to Nissan Ambition 2030its long-term vision to boost mobility and promote a cleaner, safer and more inclusive world.
The expedition’s passage through Latin America was key to generating conversation in the local media. With innovative activities in Latin America, in which an ice environment has been created to welcome guests in Mexico, to test drives with models with Nissan e-POWER technology for 100% electric driving, present in Nissan Kicks and Nissan X-Trail.
After arriving in Mexico, the expedition headed to countries such as Colombia, Chile, Argentina, El Salvador, Ecuador, among others and managed to convey its message of sustainability and adventure, reaffirming Nissan’s Innovation DNA, which is based on daring to do what others don’t do.
This historic expedition has been planned for five years and has been developed with a rigorous focus on the safety of its equipment and the conservation of the environment. The route, which covered 34,000 kilometers, began on March 30, 2023 and has been meticulously mapped to ensure that conditions in the Arctic and Antarctica are optimal for the safety of the team, as well as to minimize environmental impact.
Luciana Herrmann, regional director of Corporate Communications for Latin America, stated: “This award reflects the hard work and passion we have put into communicating the arrival of the expedition in a new way. A field is a field our markets. “We are honored to receive this recognition, which validates our mission to create a cleaner, more exciting future for everyone.”
Nissan continues to lead the way in sustainability and, with the support of this recognition, will continue to promote exciting activities such as this and electrification globally.
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About Nissan Latin America
Nissan Latin America is a business unit, created in November 2023, and is part of the Americas region. It is made up of 39 countries: Mexico (Nissan Mexicana), Bolivia, Colombia, Ecuador, Paraguay, Uruguay, the countries of Central America and the Caribbean (Nissan Importers Business Unit) and Argentina, Brazil, Chile and Peru (Nissan South America ). It has five vehicle plants (three of them in Mexico -Aguascalientes 1, Aguascalientes 2 and CIVAC- and one in Argentina -Córdoba-, and another in Brazil -Resende, Río de Janeiro-), two engine plants (in Aguascalientes and in Resende), two Research and Development Centers; a Design Center; more than 700 distributors throughout the region and more than 22,800 talents that drive innovation and specific strategies for the benefit of Latin American consumers. Press rooms are available NMEX, NIPPLE yNSAM.
