The four members held a talk show at the 90th anniversary event.From left: Nissan Motor Co., Ltd. Executive Vice President Asako Hoshino, Junior Chihara, Kazue Ito, Maria Tani
On December 19th, Nissan Motor Co., Ltd. held an anniversary event to celebrate the company’s 90th anniversary at the Nissan Global Headquarters Gallery in Yokohama, Kanagawa Prefecture.
In addition to Asako Hoshino, Nissan’s Executive Vice President, the event was attended by three guests: Kazue Ito, Junior Chihara, and Maria Tani. For the guest appearances, three people who rode in two Aria cars appeared and walked the red carpet, followed by a photo session with the 90th Anniversary Object and the vehicles on display.
Three guests appeared from the Nissan “Ariya” (1 minute 59 seconds) Photo session in front of the “90th Anniversary Object” The 90th Anniversary Object featured silver Hakosuka, Kenmeri, and Fairlady Z miniature cars on display. The Fairlady Z, Ariya, and Skyline GT-R were on display in the final scene of the new company commercial, “Nissan Technology 90th Anniversary Edition,” which was unveiled for the first time at the photo session venue alongside the company.
“I hope you will continue to look forward to the excitement of Nissan,” said Vice President Hoshino.
Asako Hoshino, Executive Vice President, Nissan Motor Co., Ltd.
At the anniversary event, Vice President Hoshino first gave a greeting, and then unveiled for the first time a new corporate commercial created to commemorate the company’s 90th anniversary, “Technology of Nissan’s 90th Anniversary Edition”.
In his speech, Vice President Hoshino said, “Thanks to the support of our employees, dealers, suppliers, and many customers, Nissan Motor will celebrate its 90th anniversary on December 26th. Since its founding, Nissan has instilled its founder’s passion to “do things that others don’t” as part of its DNA, and has refined various technologies and cars to provide customers around the world with the excitement of riding and driving. We have been delivering excitement that goes beyond cars.We have wanted to go beyond cars and deliver excitement to the world through all touchpoints, such as innovative technology and cars, services, communication, and sales methods.” .
“We have created a special 90th anniversary commercial that conveys the message that “Nissan’s technology has and will continue to make life more interesting,” so please take a look first,” he explained, unveiling the new company commercial. .
After the release of the new corporate commercial “Nissan’s 90th anniversary of technology” (30 seconds) video, a congratulatory message from milet, who provided the music for the new corporate commercial, was also introduced.
“What did you think? The commercial you saw brings together all of Nissan’s proud and exciting cars that have been loved by everyone to express our gratitude to everyone. The content expresses our desire to change not only transportation but also the nature of mobility through the electrification and automation of cars that we are pursuing.Please look forward to the excitement of Nissan in the future. We hope to see you there.We also plan to implement new projects in the future that will please Nissan fans, so please look forward to it,” said Vice President Hoshino.
On the stage was the BEV (battery electric vehicle) concept car “Nissan Hyperforce,” which was unveiled for the first time in the world at the Japan Mobility Show in October.
Talk show where guests talk about their “love for Nissan”
Talk show with Vice President Hoshino and three guests
Following the unveiling of the new company commercial, a talk show was held with Vice President Hoshino and three guests. The three guests are Mr. Ito and Mr. Chihara, who are Nissan fans who have been driving Nissan cars for many years, and Mr. Tani, who is promoting the “Ise-Shima e-POWER ROAD” for which Nissan has the naming rights, “Note e- I am attending because I drove the “POWER”.
Kazue Ito
As introduced in numerous restoration articles in our magazine, Mr. Ito has been using the first-generation Cima (type FPY31) for over 30 years since purchasing it new. He commented that when he saw Seema restored and shiny, he was so moved that he cried. Before that, I had been working with my father, a Nissan employee and mechanic, to repaint the damaged body paint, but the body, which had been mottled, now shines like a new car. He said with enthusiasm that he would like to continue riding until he gets his license back and his engine is back in good shape.
Although the Cima has a very comfortable ride, it has a high-octane design and has a fuel consumption of about 4km/L, so Junior Chihara says he often uses the Note e-POWER, which he already owns, for long distance trips.
Mr. Chihara bought a late model of the 4th generation Cedric (model 330) as his first car after moving to Tokyo. In addition to sharing the story of “I was photographed in many weekly magazines because I stood out,” he also thought about various things while driving, such as how to make a living in the comedy world and what to do with the upcoming TV recording. He talked about how Neta was born in Cedric’s car. She said that she is currently in the care of a friend who works in the automobile industry, but she expressed her hope that she would ride the beloved car that she spent her youth with again if she had the chance. .
When Chihara and Maria Tani heard that Mr. Ito’s Cima had been restored by Nissan, they asked Vice President Hoshino, “I would love to have my Cedric too!”
Mr. Tani commented on his impressions of driving with the Note e-POWER, “I was able to drive smoothly with one pedal, and it gave me confidence in driving, which made me love driving even more.” Also, after listening to Mr. Ito and Mr. Chihara talk about their favorite cars, they said, “When I hear that people have been using the same car for so long and have so many memories, it makes me want to know more about cars.” uttered.
Note Mr. Tani talks about his impressions after driving the e-POWER.A corner where Vice President Hoshino explains to three guests the direction Nissan cars are heading in the future, using the three BEV concept cars unveiled at the Japan Mobility Show as an example. Mr. Chihara has become a favorite of the Nissan Hyper Force due to its cool front mask.Mr. Ito is very interested in the Nissan Hyper Force, which creates a relaxing space that all passengers can enjoy.Using AI and biosensors, Mr. Mr. Tani cheers at the interior of the Nissan Hyperpunk, which changes its interior depending on the person’s mood.Guests choose “the one they would like to choose for their Christmas outing” from the three BEV concept cars introduced. Mr. Corner Tani explains, “We want to go see the illuminations at the Red Brick Warehouse in a Nissan Hyperpunk.While the illuminations are shining outside the car, we want to enjoy our own illuminations inside the car.”Mr. Ito Mr. Chihara said, “I want to go fishing with my kids in the Nissan Hyperforce.” In the spacious and elegant Nissan Hyper Force, Mr. Chihara said, “I want to go to Kusatsu Onsen with the seats facing each other and have a conversation.” “This face is extremely manly. Dads who drive this will be respected by their children.” “We need to release more and more interesting and handsome cars,” Vice President Hoshino said.
At the end of the talk show, Vice President Hoshino said, “Today, I would like to once again hear about everyone’s love and expectations for Nissan, and I am humbled by this, and I hope that I can respond to this kind of love by standing tall and becoming even more interesting and handsome.” I felt that we had to release a lot of new cars.Using our DNA of “doing things that others don’t do,” we will incorporate various ideas into cars, such as large screens, hands-free driving, and sensing using AI. We would like to provide our customers with the best possible products.We believe that our goal for the next 10 years is to make them feel that the world of transportation has changed as a result.What will happen from now on? I don’t know how it will go, but as we aim to celebrate our 100th anniversary in 10 years, Nissan Motors will continue to create even more interesting technologies and cars that will make you think, “This is how we came here!” Please look forward to it.” He concluded.
Exhibition vehicle
Nissan Hyper Punk Aller Nissan Hyperpunk “Leaf 90th Anniversary” “Note 90th Anniversary” “Serena 90th Anniversary”
