“E3 2023” will be held by ESA (Entertainment Software Association) from June 13th to 16th local time. Nintendo has said it will not participate in the event.IGNis telling.
E3 (Electronic Entertainment Expo) is a game festival organized by the ESA, a game industry association. The event was canceled in 2020 and last year in 2022 due to the spread of the new coronavirus infection. Although it was held in 2021, it was held online only. This year’s E3 2023 will be held both online and offline. It will be the first time in about four years that the event will be held offline. In addition, a partnership with ReedPop, an event and media management company that handles large-scale events such as PAX, was also revealed (related article).
Now, Nintendo has announced to IGN that it will not be attending E3 2023. Nintendo says it participates in every event on a case-by-case basis and is always looking for different ways to interact with its fans. On top of that, this year’s E3 did not meet Nintendo’s plans, and it was decided not to participate. On the other hand, Nintendo has revealed its intention to continue to strongly support ESA and E3.
Since the first E3 held in 1996, Nintendo has basically continued to exhibit at the event. We will be exhibiting at the local booth and distributing the E3 specification “Nintendo Direct”. However, in recent years, Nintendo has focused on its own original transmission. During the E3 period, Nintendo Direct was held, but the focus was solely on in-house communication. And this year, it announced that it would not participate in the framework of E3.
note thatIGNAccording to E3 2023, Nintendo and Sony Interactive Entertainment (SIE) will not be attending. The magazine also reports that Microsoft will not be setting up a booth at the event unlike in previous years. With this report, at least it’s officially revealed that Nintendo will not participate in E3.
Since 2020, when the effects of the new coronavirus spread, many online events have been held while it is difficult to hold offline events. A trend has been established in which each company delivers information directly to gamers around the world. Also, even before the corona crisis, EA and SIE canceled their exhibitions and turned to their own events.
E3’s presence is declining, and it can be said that a change was required in terms of how the event should be held. At this year’s E3, ReedPop, who has extensive experience in producing large-scale events, was appointed. Also, while the event has until now been open only to those involved in the industry, it has been revealed that the general public will be accepted this year (related article 1, related article 2). Although E3 shows a change in management policy, it seems that major game companies are reluctant to participate. The trends of other game companies in preparation for the event will also attract attention.
E3 2023 is scheduled to take place from June 13th to 16th, 2023 local time.
