Nintendo of America announced the appointment of Devon Pritchard as Executive Vice President of Sales, Marketing and Communications.
This is a permanent promotion to the position, which she previously held in November 2021. Ms. Pritchard previously served as executive vice president of business affairs and publisher relations, and has worked for the company for 16 years. .
As Acting Head of Sales, Marketing and Communications, she oversaw major releases such as Pokemon Legends: Arceus, Kirby and the Forgotten World et Nintendo Switch Sports. It was his work on these launches that gave the company confidence in his abilities.
“Devon’s years of leadership at Nintendo give him a deep understanding of our people, our products and our fans,” said Doug Bowser, President of NoA.
He added, “I have worked closely with Devon over the years and know that she will use her brand knowledge and unique skills to help grow our markets, drive engagement and grow our company with fresh ideas and inspired thinking that will allow Nintendo to continue to bring smiles to our customers. »
If you want to check out our reviews of the games she’s overseen, you can find them here. We highly recommend – Pokemon Legends : Arceus et Kirby et the forgotten world. Nintendo Switch Sports not that much.
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