This museum is part of the strategic transformation that Nintendo launched about ten years ago with the aim of increasing the number of people who interact with the characters its, through derivative products and the opening of stores or theme parks – such as the “Super Nintendo World” in Universal Studios parks in Japan or the United States.
Nintendo will open its own museum in Japan on Wednesday, allowing visitors to learn about more than 130 years of history of the giant Japanese video game company, which began its activity with playing cards.
This museum is located a few kilometers from the center of Kyoto (west), where Nintendo’s headquarters are located, and it is located on the grounds of an old factory, where the company used to make especially traditional Japanese playing cards, “Hanafuda.”
The site includes many of the products of the company, which has been around since 1889 and is related to various fields, from making western cards to toys and board games, before its success by him all over the world with his video games.
“We wanted to show the evolution of entertainment while highlighting the elements that have been shared and built over the years” with Nintendo, explained the famous content creator Shigeru Miyamoto, the creator of the “Mario” character, in a video clip posted online at the end of August.
The museum also includes more unexpected things made by Nintendo, such as a camera or a stroller.
An interactive part also allows playing via smartphone using large cards displayed on the floor, hitting balls thrown by a machine with a bat in a Japanese interior design from the 1960s and 1970s, or controlling video games through a giant console that takes two people to be. coordinate their movements.
Entrance tickets are sold through a lottery system, and the entrance fee for adults is 3,300 yen ($22). All tickets for October and November are sold out.
This museum is within the framework of the strategic transformation that Nintendo launched about ten years ago. With the aim of increasing the number of people who interact with its characters, through derivative products and the opening of stores or theme parks – such as the “Super Nintendo World” areas in Universal Studios parks in Japan or the United States .
Nintendo entered the field of video games in 1977 with the launch of the TV Game 15 and TV Game 16 home consoles, and at the same time created games for gaming centers like “Dankey Kong” which was released in 1981.
It then became a worldwide success with the Famicom console, which was launched in Japan in 1983 and known as the NES overseas.
In addition to its museum, the company is expected to open before the end of the year a new place dedicated to the character “Dankey Kong” at the amusement park “Universal Studios Japan” in Osaka, in the western part of the country.
