This weekend, theThe Pinocchio restaurant, located on rue de la Madeleine in Nîmes, has decided to hide five golden tickets in the city center. Those lucky enough to flush them out will win two free pizzas.
Managed by a young and dynamic team, the Pinocchio restaurant is very active and very popular on social networks. And managers never lack ideas to make people talk about the brand and animate the community that follows them. “In addition to offering good catering, we want to offer friendly experiential content and innovate with new events”explains Édouard, head of communication.
Lovers of the novel and then of the film Charlie and the Chocolate Factory, they decided to take back the famous golden tickets. Not to win the chocolate but the pizzas. Each person who finds a winning ticket will have to go to the restaurant and leave with two free pizzas. For this first edition, five tickets will be hidden in the city center: at the Jardins de la Fontaine, at Square Antonin and at Place d’Assas.
The treasure hunt starts this Saturday at 11:00 and will last until Sunday at 20:00. “Those who know the city well will find it soonEdouard says. As a bonus, we ask the winners to send us a nice photo of them with the ticket where they found it. ” An operation that the structure would like to renew every two or three months, hiding the tickets even in the affiliated shops.
Pinocchio is used to setting up original events and letting the people in the restaurant talk. A few months ago the managers decided to offer a year of pizza to anyone who could find a pizza chef. They have received many requests but few have been successful. Having long since found a profile this summer, the mission now seems to have been accomplished with the arrival of a new chef in November and the announcement of the big winner.
