Nike management plans to develop an innovative and creative community and expand its digital presence.
Nike, an American multinational sportswear company, has announced its acquisition of RTFKT Studios, which makes virtual footwear for the metaverse. This is reported on the site Nike.
In a press release, RTFKT Studios is called “a leading brand that uses cutting-edge innovation to create next-generation collectibles that combine culture and gaming.”
The American company noted that this deal is another step in Nike’s digital transformation. The terms of the deal remain unknown.
Nike CEO John Donahue said the company now faces the challenge of fostering an innovative and creative community and expanding its digital presence.
RTFKT Studio was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. The company works with the latest game engines and blockchain to create unique virtual items.
RTFKT is now a part of the NIKE, Inc. family. ???????????? pic.twitter.com/5egNk9d8wA
— RTFKT Studios (@RTFKTstudios) December 13, 2021
Recall, on October 28, Mark Zuckerberg announced the rebranding of Facebook, which will now be called Meta.
And on October 10 it was reported that Meta launched the first version of the virtual world… The free Horizon Worlds app is currently available to all users over 18 in the US and Canada.
The virtual yacht was sold for $ 650 thousand
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