As the Paris Olympics approaches, Nike officially launches the new “Blueprint Pack” series, which consists of 13 products including spikes, basketball shoes, casual shoes, football shoes, running shoes, etc., aiming to pay tribute to Nike co-founder Bill Bowerman and his vision to realize An ideal tribute to an athlete’s best performance.
Nike designers drew inspiration from Bill Bowerman’s sketchbooks and created a set of fonts for the Nike “Blueprint” series based on his notes from that year. As the world’s best athletes prepare to compete in this summer’s Paris sporting event, it’s only fitting to pay tribute to the man who pioneered “a blueprint for athletes.” Simple design style runs through the entire series of shoes.
In the “Blueprint” series, you can see the unlimited applications of Air technology. These performance applications are possible thanks to Nike’s exposure to the world’s best elite athletes and daily life through testing in its sports research laboratory. athletes in. Nike combines the valuable data gained from testing with the brand’s expertise to create unique and industry-leading products. In order to create these products, all possible tools were used, and the eclectic but pioneering and disruptive research methods have become an innovative approach engraved in the brand’s DNA.
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The series once again optimizes the brand’s most revolutionary, extensive and comprehensive cushioning platform Air, using digital capabilities and cutting-edge technology to open the innovation cycle of Air, exploring the complex geometry and three-dimensional form of Air technology with unprecedented precision. This resulted in the development of high-precision products that had never been possible before, including the Pegasus Premium, Nike’s first running shoe equipped with a shaping, full-length, visible Air Zoom cushioning.
In addition, the “Blueprint” series also includes upgraded spike shoes Nike Victory 2 and Nike Maxfly 2 for track and field athletes; new basketball shoes Nike GT Hustle 3; new football shoes 2024 Nike Mercurial launched for football players and other Nike’s best Air Products driven by technology.
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Martin Lotti, chief designer at Nike, said: “The biggest difference this summer is the huge energy return that Nike Air brings. With these products powered by Air technology, I am not only inspired by everything we create for athletes, but also It also comes from the fact that we are at the beginning of an incredible new journey.” The Nike “Blueprint” series will be on sale at nike.com and designated retail stores starting in July 2024. Interested readers may wish to pay more attention.
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2024-04-12 08:13:22
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