American sports goods manufacturer Nike Inc. has become the world’s most valuable brand in the clothing and accessories category, according to UK market research and business consultancy Brand Finance. The ranking includes the 50 most expensive clothing brands in the world.
Nike has held the top spot since Brand Finance introduced the category in 2015. The brand’s value is estimated to be $31.3 billion, down 5.6% from a year earlier.
The second place was retained by the French Louis Vuitton, whose value increased by 12.2% to $26.29 billion.
Another French luxury brand, Chanel, rose from fourth to third place, with its value increasing by 27% to $19.39 billion.
Gucci dropped to fourth place with a brand value of $17.8 billion ($18.11 billion last year).
The compilers of the rating especially singled out the Chinese brand Bosideng, which managed to gain a foothold in the European market. The Chinese company’s brand value increased by 12% to $1.9 billion – i.e. to 47th place on the list. Bosideng has opened several stores in Europe, collaborated with famous designers, including former Hermès creative director Jean-Paul Gaultier, and participated in many international fashion shows.
The fastest growing brand belongs to the French fashion house Celine. Over the year, the value of this brand increased by 51% and amounted to $2.9 billion.
As sustainability becomes a major driver among clothing brands, the value of global fast fashion houses such as H&M and Zara is falling, according to the report’s authors. The value of the first brand fell by 26% to $9.4 billion, and the second by 15% to $11 billion.
2023-10-04 11:05:00
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