Nike and EA Sports Partner to Revolutionize NFTs in Video Games

Imagine being able to wear your favorite sneakers in a video game while still owning them as a digital collectible that has value in the real world. That’s now possible thanks to a recently announced partnership between Nike and EA Sports that could revolutionize the non-fungible tokens (NFTs) market.

Nike NFT platform .swoosh meets EA Sport gamer community

Nike is a brand with decades of history and a strong reputation. With the launch of the NFT platform.swoosh on Polygon Nike is now returning to blockchain technology with NFTs to create new levels of brand engagement.

Grab your kicks
+ BRING YOUR A GAME @Nike is building their web3 experiences exclusively #onPolygon

This is the first step of the journey, and we can’t wait to see how Nike engages its community through #web3https://t.co/bk19RLNodX

— Polygon (Labs) (@0xPolygonLabs) November 14, 2022

It was started in November 2022 with Our Force 1 and 97,000 NFTs after Nike Nikeland released and took over the virtual sneaker brand RTFKT at the end of 2021. Thus, Nike would like to slowly catch up with Adidas in the NFT area, which is a cooperation with one of the most popular NFT collections, Bored Ape Yacht Clubhas closed.

The .swoosh platform enables users to buy, own and trade digital goods such as NFT sneakers and soon t-shirts. Each NFT is unique and represents a digital collectible to be worn in the virtual worlds of video games. However, Nike avoids using the term NFT.

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In the future too you can design your own clothes together with the community. These NFTs, referred to as “Creation”, can then also be purchased. However, it has not yet been clarified whether there should also be a physical version of them, even if it seems very likely.

EA SPORTS @dotSWOOSH pic.twitter.com/NH8vp0fWoQ

— EA SPORTS (@EASPORTS) June 1, 2023

EA Sports is a Industry giant in sports video game development with an impressive range of games that delight millions of fans worldwide. Through the partnership with EA Sports these digital goods will be available in the games. EA’s popular video game franchises include FIFA, Madden NFL, and NBA Live, among others.

The integration of Nike NFTs as wearable add-ons allows gamers to outfit their digital characters with exclusive sneakers that reflect their style and preferences. Using NFTs on the .swoosh platform, gamers can now create their Combine passion for games and sneakers while building a potentially valuable digital fortune.

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Importance for the NFT market and what the future may hold

this partnership could mark a turning point in the acceptance of NFTs. It brings together two industry giants and integrates NFTs into mainstream video games, which is the Increased visibility and understanding of this technology to a wide audience. They combine fashion, metaverse and gaming.

It is important to emphasize that the world of NFTs is very young and still in development. Nevertheless, it offers exciting possibilities and could fundamentally change the way we look at interactions and transactions in digital environments.

The partnership between Nike and EA Sports could mark the beginning of a new era, where digital goods and physical products go hand in hand and where the boundaries between the real and virtual world continue to blur.

But Polygon was also able to benefit from the partnership between Nike and EA Sports, since the transactions are processed via Layer 2. Since June 1, the token has been able to move from $0.88 to $0.90 2.27% increase.

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Heavily discussed newcomers to the crypto market

Some new cryptocurrencies have driven the discussions after a short time. They are briefly introduced below:

Wall Street Memes – The revolutionary among memecoins emerged from WallStreetBets

One particularly revolutionary memecoin is Wall Street Memes, which emerged from the activist retail investor community WallStreetBets on Reddit is. Back then, the team already had them Wall Street Bulls’ successful NFT collection sold in just 32 minutes for $2.5M. Now a collection as Bitcoin Ordinals and the Memecoin for the 1 million people large community started. Wall Street Memes is said to be use the combined power of the community to work towards a fairer financial system, which represents the interests of the general public instead of those of a few. In addition, as a memecoin, it is said to be a parody of the inflationary fiat currencies.

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DeeLance – Business ecosystem with advanced metaverse and freelancer marketplace

Impressive advantages can be gained not only in the entertainment sector but also in the business sector with the help of the Metaverse. The business ecosystem DeeLance provides the most advanced functions with its digital working world, which are intended to take productivity and connection in remote work to a higher level. In this virtual world are among other things Job interviews, co-working, trade shows, interactive learning and more possible. In addition, DeeLance includes a Marketplace for freelancers, on which the rights to the work are secured completely transparently via NFTs. As a result, companies and employees no longer have to fear fraud. In addition, these can be set to for Fragment real estate, collectibles and more.

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Ecoterra – environmental and climate protection for playful and sustainable money-making

The consequences of the global waste problem not only have a negative impact on the environment, but also on the climate. In the future, however, Ecoterra will derive its greatest benefit from the solution to this catastrophe. Included it provides the needed incentives for recycling via cryptocurrency rewards as well as infrastructure via supermarkets from partners such as Delhaize (Lion). So can about that award-winning recycle-to-earn practices the potential of urban mining can be better used. About this, Ecoterra also includes one Marketplace for the recycled materials and CO2 emission credits. It is rounded off by this impact profilewhich measures and rewards sustainable performance and is a marketing tool for companies.

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About the author: Simon Feldhusen first came into contact with the stock market 17 years ago and has been dealing intensively with trading, cryptoassets, stocks, P2P, corporate finance, finance and entrepreneurship on a daily basis for more than 8 years. He has also been working as a copywriter and ghostwriter in the financial sector for several years. During this time he has acquired a diversified knowledge through various training courses on the financial markets and following the daily news. Since then, not a day has gone by that he hasn’t engaged with the markets. He publishes for Finanzen.net, ETF-Nachrichten.de, Coincierge.de and P2E-News.com.