Night fitness lights up night life “sports night economy” adds new vitality to consumption
Hangzhou Net Release time: 2023-08-08 07:01
Daily Business Daily News With the warming up of nightlife, the scale of night economy is also developing and expanding, and sports consumption has become an important part of night economy. The 2023 sports night economic activity has the theme of “night fitness lights up nightlife”, and has carried out activities such as interaction with consumers, competitions, lottery draws, sports experience check-ins, and sports product display and sales. In the form of an outdoor market, 23 booths were set up, integrating the elements of “night fitness”, “night health” and “Song Yun sports” to create a strong fitness and consumption atmosphere and help citizens participate in experience and interactive consumption.
Nian Yizhou, assistant to the president of Hongyou Sports, said, “We hold basketball, badminton and other competitions on weekdays. Night sports can make children move more and develop exercise habits. We will also have free experience places for children. I hope children can come to us and find sports that suit them.”
According to Chen Ling, the founder of Ruidong Fitness, for this sports night economic activity, free experience of national physical examination, swimming, spinning bike, treadmill, elliptical instrument, strength training and other items is provided. Let consumers understand their physical condition and at the same time have a certain interest in sports.
The Hangzhou Sports and Leisure Industry Association issued a proposal to the city’s sports enterprises that the city’s sports enterprises should actively participate in the sports night economic activities of night fitness and night consumption. It is understood that more than 50 sports and fitness venues in the main urban area, such as Hongyou Sports and Ruidong Sports, are planning to delay closing for one hour from early August to early September, and give consumption discounts to citizens who participate in exercise during the delayed period. During the sports night economic activities, more sports enterprises will participate by organizing sports night markets, sports competitions and sports activities.
Source: Daily Business Daily Author: Correspondent Lu Zhenhua Trainee Reporter Mao Yuxi Editor: Chen Dong
2023-08-07 23:01:00
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