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Niantic Layoffs: Impact of Slow Sales Growth and High Costs on Pokémon GO Developer

Pokémon GO developer Niantic is laying off around 230 employees. The head of the company said sales growth in Corona times was slow and costs are now very high. New games and other projects have not been able to absorb the blow.

Plus layoffs Close Niantic So is the door of his Los Angeles office; He still maintains two offices. This also means mobile games NBA All World It will stop working and will no longer get updates. Furthermore, the upcoming Marvel: World of Heroes will not be released; planned for this year.

Niantic CEO John Hanke stated that the mobile games market is “very mature” and “only the best and most unique games have a chance of success”. Additionally, he shifted some of the blame to the “macroeconomic downturn”. It also notes that the augmented reality market is developing “slower than expected”. However, he also put his hands in his lap saying that Niantic is “responsible for its own achievements”.

After the reorganization, Niantic focused on keeping other games running well. Pokemon GO should still be healthy, as that implies that the game is healthy now too. Additionally, the focus is on the success of Pikmin Bloom, Peridot, and Monster Hunter Now. Hankey expressed his confidence in this.

This termination of employment is the second time in a relatively short time. Last year, Niantic laid off 85 to 90 employees and also canceled four projects. Even then, “times of economic turmoil” were provided as an incentive.

Niantic’s biggest achievement was Pokémon GO, an augmented reality mobile game that was still popular with a wide audience at the time of its release.

Marvel World of Heroes will no longer see the light of day.

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2023-06-29 20:35:25
#Pokemon #developer #Niantic #powers #quarter #workforce #Gaming #News

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